Sotheby's International Realty® Identity Standards ... - the Members

4. SIGNAGEMUCH OF THE SUCCESS OF OUR FRANCHISE SYSTEM LIES IN THE EFFORTS OFSOTHEBY’S INTERNATIONAL REALTY® AFFILIATES TO BE GOOD STEWARDSOF THE BRAND AND TO PRESENT THE SOTHEBY’S INTERNATIONAL REALTYMARKS AS REQUIRED UNDER THE FRANCHISE AGREEMENT. FIRST IMPRESSIONSARE CRITICAL AND LESS IS ALWAYS MORE WITH OUR BRAND’S SIGNAGE.SIGNAGE REPRESENTS THE FIRST POINT OF CONTACT FOR MANY OF YOURCUSTOMERS, THEREFORE THE DESIGN OF YOUR SIGNAGE AND ITSCONSISTENT REPRODUCTION IS ESSENTIAL.Signage must be ordered from a Sotheby’s International Realty ® approved vendor. For a list ofapproved vendors, see Section 7.