Travel Management Priorities for 2013 - Carlson Wagonlit Travel

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Figure 23Traveler-centric tools such as a traveler scorecard can motivate employees to comply with the travel policythrough friendly competitionObjective: provide travelers with visibility on their travel spend and buying behavior, with the related savings or lossesfor the companyBenefits: traveler ownership of the savings/loss impact drives the desired behavior in non-mandated programenvironments, stimulated by friendly competition between individual travelers or business unitsSource: CWT Solutions Group38
otel reviews by corporate travelers will improvethe travel experience and boost negotiations withHhoteliers.Compliance Hotel Traveler experienceIncreasingly, social reviews are holding sway among business travelers when booking accommodations. According to a Google/IPSOSsurvey, 16 one in three business travelers already post reviews online of properties they stay at, while 57 percent enjoy reading aboutother travelers’ experience. Rather than ignore the influence of social media, savvy travel managers are integrating them into the travelprogram.Relevant information from trusted colleaguesIn practical terms, the travel management company provides a client with a dedicated platform for its travelers to share reviews onpreferred hotels. Reviews can only be made by travelers who have stayed at the properties in question: after a business trip, travelersreceive an automatic email alert asking them to comment on their experience. Travelers who are selecting a hotel for an upcomingtrip can see the relevant reviews from trusted colleagues, in addition to up-to-date details about the properties in the hotel program.When managed as part of the corporate travel program through a dedicated platform provided by the travel management company,hotel reviews can bring significant benefits:Increased compliance, since the reviews focus on preferred hotelsGreater negotiating power with hoteliers thanks to feedback from travelers, which can be integrated into performance dashboardsAn enhanced traveler experience, since travelers can more easily choose hotels to suit their preferences, having access to trustedinformation on the location, quality of amenities, etc.In the CWT survey, more than 50 percent of travel managers said they plan to mandate the use of preferred hotels in 2013, makingthis the most popular measure for driving hotel spend optimization. Corporate hotel review sites can be an attractive solution for them,as well as for travel managers in a non-mandated environment, since these tools channel travelers toward preferred hotels (unlikecommercial review sites that can motivate travelers to book outside the program).16Google and IPSOS OTX Media, Travelers’ Road to Decision (July 2011)Travel Management Priorities for 2013 | 39
Page 5: Executive summarySurvey on travel m
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Page 10 and 11: Asia PacificIn Asia Pacific, the nu
Page 12 and 13: Europe,In Europe, the Middle East a
Page 14 and 15: Latin AmericaDriving air and ground
Page 16 and 17: North AmericaIn North America, trav
Page 18 and 19: Global travel managersLike travel m
Page 20 and 21: 2013 business travel trends from A
Page 22 and 23: Global airline ancillary revenues a
Page 24 and 25: azil, India and China will continue
Page 26 and 27: There is no strong distinction betw
Page 28 and 29: ChinaProjected business travel spen
Page 30 and 31: Carbon emission trading: non-Europe
Page 32 and 33: uty of care to employees: awareness
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Page 36 and 37: Among the sources of uncertainty ar
Page 40 and 41: Case study: new hotel review featur
Page 42 and 43: Latin America: still a focal point
Page 44 and 45: Joint agreements are in the air, wi
Page 46 and 47: Figure 28Potential pros and cons of
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Page 60 and 61: Six reasons to consider high-speed
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Page 66 and 67: How best to go about open booking?A
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Page 70 and 71: X-YGen X-ers take note! Generation
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