Travel Management Priorities for 2013 - Carlson Wagonlit Travel

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Case study: new hotel review feature visited by more than 900 travelers in the firstsix months of implementationL’Oréal Group was one of the first CWT clients to implement CWT Hotel Intel, a dedicated platform that enables travelers tofind information on preferred hotels and share their feedback with colleagues inside their company.After the first six months in operation, more than 900 travelers had visited the platform, generating more than 750 reviews.Further, 90 percent of those travelers recommended the hotels they had visited to their colleagues.Apart from providing travelers with a user-friendly interface to L’Oréal’s global hotel program, the company wanted togather feedback on different properties. This was for two reasons: to improve traveler satisfaction and to increase L’Oréal’snegotiating power with hoteliers. The company is using the information it has gathered to help build its 2013 hotel program.Corinne Delbreil, travel, meetings and events manager for L’Oréal Global Procurement, has shared her feedback on the toolitself:“We are extremely happy with the tool. It is smart, innovative and perfectly adapted to our environment. It’svery easy to use and the feedback based on actual bookings has been very constructive and valuable.”Her colleague Marion Carroy, Social Media Manager at L’Oréal’s Global Innovation department added,“CWT Hotel Intel has really changed the way we prepare our business trips. The site is really pleasantto navigate and in a few clicks we know what our L’Oréal colleagues have recommended, if the hotel isavailable and what our company has negotiated for us.”L’Oréal includes more than 550 hotels in the review tool, enabling travelers to search for approved accommodation by cityand office location. The hotels appear on a map with the approved rate, amenities included, ranking, reviews and photos.Users can access the tool via the corporate intranet, customizing the display by language and currency.Figure 24Example of information displayed to travelers in CWT Hotel Intel40
Inflation may hit travel prices modestly overall, withincreases of well under 5 percent in most categoriesand regions.Air & ground Hotel KPIs Meetings & eventsCWT’s 2013 Travel Price Forecast predicts moderate price inflation across all travel categories and in every region of the world,led by Asia Pacific and Latin America. A number of likely developments are pinpointed to help travel managers with the year’sbudgeting.Here are some of the main highlights:Asia Pacific: economic growth should stabilize, bringing modest price increasesThis region has experienced strong economic growth over the past several years, driving prices upward. In 2013, growth isexpected to stabilize with modest price increases overall but wide variations between countries.Air ticket prices should increase by about 2.5 percent in the region during 2013, largely due to the number of low-costcarriers entering the market and keeping prices lower than typically seen in this part of the world.Average daily hotel rates will likely increase by about 3.5 percent in 2013. Singapore will lead the way with an 8 percentincrease amid strong travel demand and lagging supply. Meanwhile, prices in Hong Kong will also increase more than theregional average as clients shift to lower-category properties.Car rental rates will likely experience the highest inflation of anywhere in the world, with a 5.9 percent increase in2013. Rates in Australia and New Zealand will rise quite sharply due to increased demand and more tightly managed fleets.Meetings and events spending is likely to increase by about 6 percent. Group sizes are expected to decrease by around3.8 percent as organizations attempt to mitigate rising supplier prices by holding smaller, shorter meetings.Europe, Middle East and Africa: continued economic uncertainty will limit priceincreasesWhile Europe is facing continued economic uncertainty, most Middle Eastern and African economies are faring reasonably well.The region should therefore experience moderate travel price increases overall in 2013, although economic volatility couldprompt significant changes at any point.Airfares will likely climb 2.5 percent during 2013, as carriers have been diligent in controlling capacity and yielding highload factors despite economic concerns.Average daily hotel rates will likely increase 1.3 percent overall during 2013, with differences between cities. A decreasein post-Olympic demand for rooms in London will bring rates down there. Meanwhile, increased interest in mid-rangeproperties is expected throughout France as brands invest in upgrading those offerings.Car rental rates may increase 1.2 percent in 2013. Recent consolidation in the region, combined with aggressive growthplans of low-cost providers, is creating increased competition that should hold down prices.High-speed rail prices will likely increase by 4.3 percent as this mode of transportation continues to offer a competitivealternative to air travel in key markets. Notably, increases of up to 9 percent are expected in premium-class carriages, wherecorporate travelers typically ride to access free Wi-Fi and other amenities.Meetings and events spending will increase less than in other regions, with an expected 1 percent rise in costs perattendee per day. As a result, there will be less pressure on organizations in the region to reduce group sizes to offset higherprices and spend is likely to increase by about 3 percent.Travel Management Priorities for 2013 | 41
Page 5: Executive summarySurvey on travel m
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