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Download English (PDF, 1.93MB) - ARRI Group

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MEDIA FILM SERVICE<br />

“In our industry, we all come from different backgrounds<br />

with very different skills and valuable qualities. It is these<br />

skills that qualify us within our industry, but sometimes<br />

being the best at your job can also mean that you did not<br />

necessarily obtain a formal certificate of competency or<br />

qualification testifying to your ability. Although ‘only being<br />

as good as your last job’ is one of the great beauties of the<br />

film industry, it can also be a setback when establishing a<br />

common playing field for a team of technicians,<br />

administration staff, management and accounting people.”<br />

For this reason training was become an integral part of the<br />

company. While looking at every aspect of the company,<br />

MFS placed training at the centre, knowing that through<br />

training staff could be empowered to shape their own futures<br />

by being part of the process of establishing goals, objectives<br />

and a vision. “People are the heartbeat of any company,<br />

and are what make Media Film Service so successful.” says<br />

Neil du Toit, Managing Director of Media Film Service.<br />

�<strong>ARRI</strong> MASTER PRIME, Highveld<br />

�SUPERTECHNO camera crane, Noordhoek beach<br />

A MOBILE silent generator truck, Namibia<br />

� ��<br />

34<br />

The Industry in South Africa<br />

The South African film industry is a highly competitive<br />

market on every level, one where excellent performance is<br />

essential to survival. This may be the underlying success of<br />

South Africa as a film making country.<br />

South Africa is seeing a return of the commercials market<br />

and an even larger influx of feature film productions. “The<br />

foreign market has identified South Africa as a country that<br />

took quick remedial action to realign its costs and value<br />

offering to the world’s filmmakers. This has drawn them<br />

back from many other emerging locations, despite a weak<br />

US Dollar. SA has proven to be an excellent value for<br />

money location as opposed to a cheap one. Quality<br />

equipment, committed crews, affordable talent, good hotels<br />

and food, a safe working environment, excellent production<br />

value and diverse locations all add up to make great<br />

production sense!” asserts Johan Haupt, Finance Director of<br />

Media Film Service. “By strategically positioning and<br />

continually strengthening our inventories and operations<br />

across Southern Africa, we are best suited for the majority<br />

of productions.”<br />

“We pride ourselves in the fact that our clients feel that they<br />

are part of our team and are contributing to the bigger<br />

picture in the development of people and working ethos<br />

within the film industry in South Africa. They feel safe in<br />

entrusting us with their projects and knowing that we will<br />

do whatever it takes to deliver on time with the highest level<br />

of expertise and service, and of course within budget.”<br />

concludes Jannie.<br />

“Doing it better” is the challenge that is never far from our<br />

minds at Media Film Service. Come over to South Africa…<br />

we look forward to contributing to your reason for many<br />

happy returns! �<br />

Jannie van Wyk

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