Download - La Biennale di Venezia

Biel, May, 2013SWATCH 2013: PARTNER OF THE 55 TH INTERNATIONAL ART EXHIBITION -LA BIENNALE DI VENEZIASWATCH TURNS 30 IN 2013 AND CELEBRATES AS PARTNER OF THE55 TH INTERNATIONAL ART EXHIBITION – LA BIENNALE DI VENEZIASWATCH Faces: is the signature theme for Swatch's presence and partnership in 2013 with therenowned contemporary art exhibition.SWATCH Faces: Swatch presents 18 artists in residence from The Swatch Art Peace Hotel inShanghai. La Biennale di Venezia and Swatch are committed to supporting contemporary art andartists, and the Swiss brand plans to highlight its own, most extraordinary contribution: The SwatchArt Peace Hotel. The landmark building on the Bund in Shanghai, China, has been restored bySwatch and today hosts contemporary artists for up to six months in its 18 ateliers. A dedicatedSwatch booth in the Giardini area of la Biennale di Venezia (site of the national pavilions) will focuson The Swatch Art Peace Hotel and its artists, presenting the faces of 18 artists in residence at thisamazing hotel.SWATCH Faces: Swatch will present its artists’ faces on three Art Special watches : one has beencreated by Spain's José Carlos Casado, an artist in residence at The Swatch Art Peace Hotel inShanghai. The other two are by GOTO DESIGN, the dynamic New York design duo whocollaborated with the curator Massimiliano Gioni to create the graphic identity for the 55 thInternational Art Exhibition of la Biennale di Venezia.SWATCH Faces: 30 years young, Swatch is joined by 30 people who also turn 30 in 2013 on a wall ofart featuring its many faces. Swatch will be present as well at la Biennale di Venezia's other principalvenue – the historic Venetian shipyards known as the Arsenale. There, in celebration of 30 years ofendless innovation, provocation and play—and Swatch's continuing commitment to supporting thearts—visitors will find an art wall featuring photographs of 30 people born in 1983 (the year Swatchwas born), each one pictured with their favourite Swatch.SWATCH Faces: Swatch presents an entertaining App connecting every visitor to la Biennale diVenezia to his or her ideal Swatch Face in unexpected ways. Stay tuned for details.Swatch is proud to be partner of the 55 th International Art Exhibition of la Biennale di Venezia, thecontemporary art exhibition of one of the world's most prestigious cultural institution. The 55 thInternational Art Exhibition will take place in Venice from June 1 st to November 24 th , 2013, curatedby Massimiliano Gioni, who has given the exhibition its title: Il Palazzo Enciclopedico / TheEncyclopedic Palace.For further information, please contact:Swatch PR InternationalNicole SchüpbachT +41 32 343 98 19E-mail: nicole.schuepbach@swatch.comwww.swatch.com