Download - La Biennale di Venezia

JTI continues its support of the Biennale di Venezia,promoting contemporary art and respect for the environmentDuring the vernissage JTI will distribute 100,000 portable ashtrays to promoteresponsible behavior and raise awareness of the importance of the environmentVenice, May 29 2013 – For the second consecutive year, JT International SA (JTI) shows itscommitment to contemporary art by supporting the 55 th International Art Exhibition - la Biennale diVenezia, which will enhance the Giardini, the Arsenale and the city of Venice with worldacclaimedworks of art from June 1 st to November 24 th 2013.JTI’s decision to support la Biennale di Venezia is in line with the commitment from its foundationand the active role it plays in supporting the arts and theatre around the world.Starting at the vernissage, JTI will distribute 100,000 portable ashtrays from totems placedaround the Gardens of La Biennale and the Arsenale, with the aim of actively encouragingresponsible behaviour among smokers and respect for the fragile lagoon environment. Thisinitiative hopes to repeat the success achieved last year at the 13 th International ArchitectureExhibition - La Biennale di Venezia.Over the years JTI has promoted environmental awareness campaigns against cigarette butt litterand has distributed approximately 4 million portable ashtrays in the main Italian cities and touristlocations, both through its own initiatives and in collaboration with cultural partners,environmental associations and national editorial groups.Finally, JTI has an ongoing commitment to support the cultural heritage of the countries in whichit operates, with a particular focus on arts, combining key elements of innovation and research. InItaly JTI has built up partnerships with leading cultural institutions such as the Teatro alla Scala,the Fondazione Musica per Roma, the International Film Festival of Rome and, more recently,the FAI – Italian National Trust to support and enhance Villa Panza, Varese.JT International SA (JTI) is a member of the Japan Tobacco Group of Companies, a leading internationaltobacco product manufacturer. With headquarters in Geneva, JTI has operations in more than 120countries and about 25,000 employees. For more information, visit www.jti.comFor further information, please contact:Clara Ceriotti (JT International Italia S.r.l.) clara.ceriotti@jti.com - 02 58347455