Listening to the Past, Speaking to the Future

62 Action 5New services for the archival user, for example, packages to support particularcommunities of interest (children, students, tourists and businesses).ManagementMembers of the Archive ForumFunding SourcesLottery; Dept. for Education & Skills£2,000,000Total Recommendation One£10,000,000Recommendation TwoPosition UK archives as key contributors to local, regional and national socialand economic objectives.Action 1Create a UK Archives Strategic Marketing Plan as the means of co-ordinatingthe promotion of archives and developing audiences.ManagementMembers of the Archive Forum; National Council on ArchivesFunding SourcesArchives Development Programme£100,000Action 2Co-ordinate a programme of evidence gathering on archives and theircontribution to local, regional and national, social and economic objectives(to be used as part of the wider advocacy campaign for archives).ManagementMembers of the Archive Forum; National Council on Archives;Regional Agencies for museums, libraries and archivesFunding SourcesArchives Development Programme£50,000Action 3Develop a programme of advocacy to promote the value of archives in supportof the social and learning agendas and to develop professional awareness.ManagementMembers of the Archive Forum; National Council on Archives;Regional Agencies for museums, libraries and archivesFunding SourcesArchives Development Programme£100,000