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VoIP startup MyNetFone builds network with Symbio Networks and ...

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PRESS CONTACT:Patricia H<strong>and</strong>schiegelS&S Public Relations818/528-2573pattyh@sspr.comIP Telephony Start-Up MyFone Builds NetworkFrom Scratch In Weeks Via <strong>Symbio</strong>, EmergentTurnkey Solution Offers Enhanced Services, Web Front End, Pre-/Post-Paid Options;Technology Jump-Starts New Telecom <strong>with</strong> Quality <strong>and</strong> Scalability that Rivals IncumbentsDALLAS, TX <strong>and</strong> SYDNEY, AUSTRALIA – (December 21 st 2004) – <strong>VoIP</strong> (Voice over InternetProtocol) is the big new ride at the broadb<strong>and</strong> amusement park—<strong>with</strong> enterprises, cable companies, <strong>and</strong>ISPs queuing up fast. Is there a way to cut in line?MyFone, a br<strong>and</strong>-new Sydney, Australia IP (Internet Protocol) telecommunications company, hasbeen able to jump to the front quickly <strong>with</strong> the help of telecom system integrator <strong>Symbio</strong> <strong>Networks</strong> <strong>and</strong>technology vendor Emergent Network Solutions. Using Emergent’s ENTICE (Emergent NetworkTelecommunications Infrastructure Control Environment), an industry leading all-in-one IP call controlplatform, <strong>Symbio</strong> was able to build a next-generation <strong>VoIP</strong> <strong>network</strong> for MyFone that instantly rivalslarger <strong>network</strong> providers <strong>with</strong> much larger budgets.MyFone’s service quality <strong>and</strong> reliability competes head-to-head; the company also offers a richfeature set, customer self-provisioning, <strong>and</strong> the ability to scale to over 500,000 customers. Best of all,<strong>Symbio</strong> was able to complete MyFone’s build-out in just four weeks’ time, from zero to <strong>startup</strong>—provingthat alternative, IP-based telcos needn’t spend months—or millions—in order to make quick inroads inthe fast-changing telecom industry.“Our business strategy is to exploit two emerging opportunities in Australia,” said KennethLeung, Vice President/Sales for MyFone. “One is to capture a significant share of the <strong>VoIP</strong> market bygaining first-mover advantage in our market areas. The other is to be the leading provider of internationallong distance prepaid calling cards, since so many Australians are multi-cultural <strong>and</strong> make internationalcalls to friends <strong>and</strong> family.”“MyFone was able to establish the first <strong>VoIP</strong> point of presence in Sydney by aggressively seekinga turnkey solution for planning, deployment, <strong>and</strong> ongoing support. They’ve been able to provisionthous<strong>and</strong>s of customers in their first few weeks of business by offering a dependable, high qualityproduct,” noted Rene Sugo, Director of <strong>Symbio</strong> <strong>Networks</strong>. “ENTICE has been a key factor in thatsuccess.”ENTICE is Emergent’s flagship open-solutions platform that provides carrier-grade call control,translations, routing <strong>and</strong> element provisioning for a <strong>network</strong> of H.323, SIP or H.248 based <strong>network</strong>- more -


IP Telephony Start-Up MyFone Builds Network From Scratch In Weeks—Page 2elements. Comprised of the ENTICE softswitch <strong>and</strong> ENTICE session controller, the platform alsoincorporates ELICIT (Emergent Local Integrated Carrier Internet Telephony), a feature package thatdelivers a wide range of local <strong>and</strong> enhanced services including voicemail, call forwarding/transfer/waiting, caller ID, 3-way calling, unified messaging, conferencing <strong>and</strong> much more.“Because ENTICE is a technology-agnostic platform, it supports all major IP vendors includingCisco, Gr<strong>and</strong>stream, Azatel, Sipura, SNOM, Audiocodes, <strong>and</strong> NetComm,” notes Sugo. “This makes iteasier for MyFone or its customers to find <strong>and</strong> obtain the best, most available endpoint products.ENTICE gives users competitive advantages even beyond deployment.”“Quality in the telecom field is more than just voice quality. It’s the end-to-end experience—from the customer picking up the phone, dialing the digits, <strong>and</strong> talking, to hanging up the phone,” addedWendy Liew, MyFone’s Vice President/Group Marketing <strong>and</strong> Carriers Relationships. “Our customershave to feel that the experience is so ‘normal’ that it’s no different from a traditional service. In fact, wewant them to ‘forget’ the service is there.”In addition to installing the ENTICE platform, <strong>Symbio</strong> established MyFone’s co-location service,set up the billing system, arranged carrier interconnect services <strong>and</strong> integrated routers, firewalls <strong>and</strong>gateways to complete a total turnkey system. The final solution was less expensive than comparablesolutions from other major suppliers.“<strong>Symbio</strong>’s ENTICE <strong>network</strong> has allowed us to deploy a very cost-effective <strong>network</strong> whilstproviding all the key features <strong>and</strong> functionality required of a next generation product,” explainedMyFone’s Leung. “By identifying a technology partner like <strong>Symbio</strong>, we can focus on marketing <strong>and</strong>sales while <strong>Symbio</strong> takes care of all matters relating to the infrastructure. We are confident that <strong>Symbio</strong><strong>and</strong> ENTICE will be able to help us achieve our expansion plans.”About Emergent Network Solutions, Inc.:Emergent Network Solutions (ENS) is a leading provider of advanced telecommunications software forthe emerging communications <strong>network</strong>s. ENS offers a broad portfolio of solutions based on its cuttingedgeENTICE (Emergent <strong>Networks</strong> Telecommunication Infrastructure Control Environment) technology.The ENTICE portfolio includes a softswitch, session controller, <strong>VoIP</strong> gateway, converged t<strong>and</strong>em/international gateway <strong>and</strong> various enhanced service solutions. All ENTICE solutions are open allowingdeployment today <strong>with</strong> room for opportunistic innovation in the future. Emergent’s products, services,<strong>and</strong> expertise allow carriers to adapt swiftly to changing industry conditions <strong>and</strong> maximize their current<strong>and</strong> future <strong>network</strong>s. The company is privately owned. For more information, visit www.emergentnetsolutions.com.About <strong>Symbio</strong> <strong>Networks</strong>:<strong>Symbio</strong> <strong>Networks</strong> provides a complete softswitch-based <strong>VoIP</strong> solution over broadb<strong>and</strong> for competitiveservice providers. Dependent on customer requirements, the company can supply individual <strong>network</strong>- more -


IP Telephony Start-Up MyFone Builds Network From Scratch In Weeks—Page 3elements or deliver a complete turn-key, carrier-grade integrated solution such that service providersneed only to focus on delivering quality services to their subscribers. <strong>Symbio</strong> is unique in that it has indepthexpertise <strong>and</strong> experience in both voice <strong>and</strong> data <strong>network</strong>s <strong>with</strong> carrier grade equipment, providinga "one-stop" shop of professional services for design consultancy, project management, systemintegration <strong>and</strong> deployment as well as technical support on a 24x7 basis. <strong>Symbio</strong> also has extensive R&Dlaboratory facilities at its Sydney, Australia headquarters for development, testing, faults investigation<strong>and</strong> simulation. For more about <strong>Symbio</strong>, go to www.symbio<strong>network</strong>s.com.About MyFone:MyFone, “Your broadb<strong>and</strong> phone service”, is a leading provider of low-cost interstate <strong>and</strong> internationalcalling services for Australians. It offers residential <strong>and</strong> business customers two great ways to save:<strong>MyNetFone</strong>, a broadb<strong>and</strong> voice service that transforms the customer’s high-speed Internet service intoa phone line <strong>with</strong>out the hassle of a service call; <strong>and</strong> MyFoneCard, a pre-paid dialing card that offerslow-cost local, long-distance, <strong>and</strong> international calling. For more, visit www.myfone.com.au.# # # #

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