Sound & Communications February 2009 Issue

JVC’s campaign made consumers feel like celebrities whentheir emailed photo was featured on the company’s new 19'x34'high-definition LED billboard. Photos from cellphone usersat Times Square, as well as others who got early word of theproject through viral marketing, were reviewed and approved,and then displayed for three seconds as part of an animatedNew Year’s greeting on the HD display. An image of one’sphoto as it appeared on the billboard was also available fordownload. Such souvenirs of memorable interactive experiencesgo a long way in developing brand loyalty.Combining Screen Content, Interaction“JVC wanted to combine content on the screen with audienceinteraction,” said Steve Bumstead, president of PIXELFireProductions, a motion graphics company that developed theapplication behind the JVC campaign. “JVC wanted to engagethe live audience in a virtual advertising medium, allowingcellphone photos to appear on the huge billboard in real time.”The enabler was PIXELFire’s PIX-iT, an application that combinessoftware and web-based apps to enable simultaneouslocal play and internet-based communication.Solution-driven projects call for collaboration among technologymanufacturers, programmers and content producers. Bumsteadsaid that PIXELFire worked in conjunction with D3 LED,manufacturer of JVC’s display. “With screen prices coming downand static ads losing their relevance, we’re looking at a sea ofopportunities in new media advertising,” noted Bumstead.At the Hyatt Regency O’Hare, interactive content wasdeployed to 13 touchscreens.Wireless Projection with VideoIntroducing the Black Box ® Wireless VGA Video Presentation SystemWirelessly display presentations, includingvideo and audio, from up to 200 feet away.» Collaborate with up to 254Wi-Fi ® laptop users.» No more swapping cables.» Works with any projectoror display with a VGA port.» Connect it to the Web oryour LAN.Projector not included.AC1130ASee the video demo at: blackbox.com/go/vps | 888-225-6921s&c-bbox-ac1130a_1-09.indd 12/2/09 11:25:26 AM