Sound & Communications February 2009 Issue

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Software FlexibilityCustomers striving to create and delivereffective content on smaller budgetsand with limited staff resourcesincreasingly are demanding ease ofuse, professional-looking results andcost-effective software solutions. Basiccontent delivery and management softwareare integrated into select modelsof players and displays. But standalonesolutions offer robust features, such ashigh-end 2D/3D content authoring, deliveryand management, and scalabilityfor expanding a network after initial orpilot deployment.“Software flexibility and easy contentmanagement are key requirementsfor many digital signage users,” saidX2O Media president and CEO DavidWilkins. The company’s Xpresentersoftware provides an end-to-end platformfor the creation and managementof high-quality DS content. The applicationenables assembly of broadcast-qualityvideo and 3D graphics in a variety offormats and screen resolutions.Because Xpresenter’s authoringmodule runs alongside PowerPoint,non-technical users familiar with thePowerPoint interface easily can editor repurpose presentations and otherVillanova University is expanding its signage network to an additional 30 locations,and will display campus information, live data feeds and local advertisements.content for DS networks. “By using our‘smart templates’ that contain built-inproduction logic and real-time datafeeds, users can cut the time requiredto create fresh content dramatically,”Wilkins explained.Software flexibility can also facilitatedeployment of digital signage projectsby providing business-essential functions,such as metrics. Recognizing theincreasing demand for more sophisticatedcontent management tools withA mockupof theWashingtonMetropolitanArea TransitAuthority’sThe MetroChannelsignage.robust feedback from DS viewers/consumers, the latest version of Scala5 integrates its Content Manager applicationwith Ad Manager (formerlyCharting Pro). Scala’s product upgradealso provides web services and a hostof other enhanced features.Scalable software, such as that offeredby BroadSign, CoolSign, C-narioand Omnivex, enables distributionof dynamic digital content across anenterprise, at various stages of expansion.Tech InspirationsAs the digital signage market matures,component and display manufacturersare providing equipment withfeatures designed to enable new servicesand generate sales opportunities.By proposing the use of DS systemswith emergency alert devices or softwareto enhance security, for example,you might make it easier for a client togain approval for widespread signagedeployment.Chyron’s ChyTV signage systemoffers emergency and security alertcapability that allows pre-determinedalert pages to be triggered automaticallyby an alarm, or activated manuallyby authorized personnel who mayalso compose or revise emergency(continued on page 78)52 Sound & Communicationswww.soundandcommunications.com
February 2009 53
Page 1 and 2: Vol. 55 No. 2 February 16, 2009comm
Page 4 and 5: Volume 55 Number 2 February 16, 200
Page 6: It’s exciting when a technology
Page 12 and 13: The Growth Markets for 2009Don’t
Page 14: Show Me The MoneyThere is growth po
Page 17 and 18: countered pain-point for corporatec
Page 20 and 21: Evolution TheoryAdapt to the presen
Page 22 and 23: The Valleys To The MountainPeckvill
Page 24 and 25: Assembly of God Peckville’s new h
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Page 28 and 29: Special Religious EventsThese provi
Page 30 and 31: ‘Signal’ Of The FutureMagenta R
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Page 34 and 35: Swimming in SuccessBlueWater Techno
Page 36 and 37: BlueWater Technologies’Southfield
Page 38 and 39: CommunicationsSuperhighwayTexas DoT
Page 40: View from the downstairs viewingroo
Page 43 and 44: CCS PresentationSystems, Inc.CCS Pr
Page 45 and 46: and screen, five KSI 2x2 ceiling sp
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Page 49 and 50: THIS MONTH ONMISS THESE PASTPROGRAM
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Page 55 and 56: experiences. Types of offerings wil
Page 57 and 58: for the largest and mostcomprehensi
Page 59 and 60: Atdec’s TELEHOOKTH-37-63-AWMArtic
Page 61 and 62: Visix's InteractiveRoom SignsVisix'
Page 63 and 64: TV One’s 1T-C2-750Dual Picture-in
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Page 67 and 68: should open to patients in October2
Page 69 and 70: KSM mics are also employed, with a
Page 71 and 72: mid-November at the performing arts
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Page 75 and 76: Meyer Sound’s 500-HPCompact High-
Page 77 and 78: AN ADVERTISING SUPPLEMENT TO SOUND
Page 79 and 80: For advertising rates and deadlines
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