Sound & Communications February 2009 Issue

More documents

Recommendations

Info

Sin City SignageDSE rolls into Vegas with big expectations.Economic conditionsnotwithstanding, DigitalSignage Expo is expectinganother record-breakingshow this year.By dAN FERRISIFor those looking for a warm respitefrom wintry cold, with a little visual flairthrown in for good measure, one needlook no further than the Digital SignageExpo (DSE), being held in Las Vegasfrom February 24 to 26, with the showfloor open the last two days. DSE, thelargest digital signage-specific tradeshow, is co-locating with InteractiveTechnology Expo and Out-of-HomeNetwork Show, resulting in a full slateof products, activities and networkingopportunities for the thousands expectedin attendance. And, despite theeconomic woes driving 2008’s headlinesand newscasts, ExpoNation presidentChris Gibbs, show manager, expressedoptimism that this year’s DSE wouldattract more exhibitors and attendeesthan ever before. Make no mistake:Digital signage is still exploding.ExpectationsAt the time of this writing in lateDecember, 173 exhibitors had alreadybought space; Gibbs estimated thatfigure would rise to up to 190. DSE2008 attracted 148 exhibitors, so anexhibitor increase of about 18% is alreadyassured. For 2008, the show encompassedroughly 48,650 net squarefeet; so far, 2009 has expanded to57,280 net square feet…and it is stillgrowing. And, although similar hardfigures were not available vis-à-vis attendeeprojections because, accordingto Gibbs, most attendees sign up afterthe first of the year, he expressed cautiousoptimism. “Last year, we had 3543attendees, which was 75% growth over2007. And, this year, I’m also expectinggrowth,” he said.As compared to more expansiveindustry trade expositions, DSE hasboth a narrower and wider view: Althoughit restricts its purview strictlyto digital signage, it aims to cover thatsegment comprehensively, addressinghardware, software, content and more.Hence, among exhibitors are flat-panelmanufacturers, software suppliers, distributioncompanies and systems integrators.And the attendees are moreheterogeneous yet.Co-Located EventsBefore surveying what DSE hasto offer, let’s explore the InteractiveTechnology Expo and Out-of-HomeNetwork Show. The former is dedicatedto the self-service industry thatdirectly courts consumers with interactivetechnologies meant to enhanceand expedite their point-of-consumerDan Ferrisi is Sound & Communications’ Associate Editor.54 Sound & Communicationswww.soundandcommunications.com
experiences. Types of offerings willinclude interactive digital signage, selfservicetechnology, kiosk technologyand interactive wayfinding products.The Out-of-Home Network Show,meanwhile, concentrates on advertising/marketingnetworks in retailstores, medical offices, restaurants,bars and other commercial environments.This event will showcase leadingnetworks in exhibits and will besupported by a conference programand on-floor workshops.The three-show-in-one synergism willprovide a rounded experience for attendees,touching on newly emerging,potentially lucrative signage facets.DSE Expands OfferingsOne of the most notable changes forDSE 2009 is the expanded first-day offerings.February 24 will feature theGuided Installation Tour, in which attendeeswill board buses and tour severalinnovative digital signage installsaround Las Vegas. According to Gibbs,“We try to make the stops different, forexample, a hotel, a retail store and apublic space. So, no matter what [participants’]industry segments might be,one of the locations will speak to them.And, hopefully, participants also gleansome knowledge from the other applicationsand other stops.” This programoffers the opportunity to ask questions,speak to the designer/implementersand see the technology in use.Alternately, three full-day conferenceprograms are being held on February24: Content Day; Revolutionizing InteractiveMarketing in Public Spaceswith Mobile and Gestural Digital Signage;and Digital Signage ExpertsGroup Certification Program. Gibbsremarked, “[Content Day] focuses onwhat probably is one of the biggestThis year’s show willfeature more educationopportunities thanever before, includingconferences, courses andworkshops.challenges in digital signage: feedingthe beast. That is, making sureyou have content, especially for 24/7digital signs in out-of-home networks.It can’t just be any content, either; ithas to be related and have a strongimpact.” More than a dozen speakers,representing numerous organizations,will participate.Mobile, Gestural DSThe Mobile and Gestural DigitalSignage conference track focuses onsignage that allows users to interactDownload at www.avsnap.comWireless IPReliable Touch Panel7-19” ScreenDesignControlDesign user interfaceFully ProgrammableLoad into MultiTouchControl any equipmentwww.altinex.com 1-800-ALTINEX (258-4639) Brea, CAWinXP EmbeddedSolid StandFebruary 2009 55
Page 1 and 2:
Vol. 55 No. 2 February 16, 2009comm
Page 4 and 5: Volume 55 Number 2 February 16, 200
Page 6: It’s exciting when a technology
Page 12 and 13: The Growth Markets for 2009Don’t
Page 14: Show Me The MoneyThere is growth po
Page 17 and 18: countered pain-point for corporatec
Page 20 and 21: Evolution TheoryAdapt to the presen
Page 22 and 23: The Valleys To The MountainPeckvill
Page 24 and 25: Assembly of God Peckville’s new h
Page 26 and 27: cabinet underneath to cover the mai
Page 28 and 29: Special Religious EventsThese provi
Page 30 and 31: ‘Signal’ Of The FutureMagenta R
Page 32 and 33: ‘[Magenta Researchhas] targeted a
Page 34 and 35: Swimming in SuccessBlueWater Techno
Page 36 and 37: BlueWater Technologies’Southfield
Page 38 and 39: CommunicationsSuperhighwayTexas DoT
Page 40: View from the downstairs viewingroo
Page 43 and 44: CCS PresentationSystems, Inc.CCS Pr
Page 45 and 46: and screen, five KSI 2x2 ceiling sp
Page 47 and 48: JVC’s campaign made consumers fee
Page 49 and 50: THIS MONTH ONMISS THESE PASTPROGRAM
Page 51 and 52: tect, department of IT, WMATA. “O
Page 53: February 2009 53
Page 57 and 58: for the largest and mostcomprehensi
Page 59 and 60: Atdec’s TELEHOOKTH-37-63-AWMArtic
Page 61 and 62: Visix's InteractiveRoom SignsVisix'
Page 63 and 64: TV One’s 1T-C2-750Dual Picture-in
Page 65 and 66: so the entire system can be leveled
Page 67 and 68: should open to patients in October2
Page 69 and 70: KSM mics are also employed, with a
Page 71 and 72: mid-November at the performing arts
Page 73 and 74: COMPILED BY DAN FERRISIadministrati
Page 75 and 76: Meyer Sound’s 500-HPCompact High-
Page 77 and 78: AN ADVERTISING SUPPLEMENT TO SOUND
Page 79 and 80: For advertising rates and deadlines
Page 81 and 82: For advertising rates and deadlines
Page 83 and 84: ComplexProblemsI need a rack that f
show all

Sound & Communications February 2009 Issue

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?