Sound & Communications February 2009 Issue

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Zoofari Café’s signage entertains visitors with factoids about animals.Real-Time NeedsBuilding strong positive experiencesfor consumers by providing usefulservices goes a long way in establishingbrand loyalty. The Hyatt RegencyO’Hare’s high-tech, high-touch signageenables guests to access essential informationquickly, while it reinforcesthe hotel’s brand. Placed strategically,13 LCDs provide information onscheduled events, facilities, conciergeservices, amenities and airline arrivals/departures.To help business guests move betweenworkshops, conferences andother areas of the facility more efficiently,X2O Media’s Creative Servicesproduced a 3D interactive way-findingmap. The content was authored in X2OMedia’s Xpresenter for signage deployment.The Hyatt’s trusted event technologysupplier, PSAV PresentationServices, in conjunction with X2O Media,received the Digital Signage ExpoEast 2008 Content Award for this application.Digital Signage is also helping clearup information clutter, delivering timelycampus information and strengtheningschool spirit. At the world-famousJuilliard School in New York City, areal-time information display systemserves the internal community of students,faculty and administration. Twostacked Samsung 57-inch LCDs areused as an electronic bulletin board.“The signage system was intendedto eliminate traditional paper flyers/Two 57-inch diagonal LCDs at TheJuilliard School NY display photos fromrecent performances, program schedules,announcements and live data feeds.Images on both screens change everyfew seconds.sheets on cork bulletin boards, as wellas provide a sophisticated, contemporarysolution that fits in with the surroundingenvironment and our currentvisual brand,” said Donald Giordano,Director of Creative Services. “It isparticularly useful to highlight eventsand notifications.”Onscreen content includes performanceschedules, general announcements,and Reuters live news feedsusing Rise Display Network. “We alsouse recent performance photos fromthe dance, drama and music divisions,about 24 pictures per screen, with imagesrotating every few seconds,” explainedGiordano.According to Tunde Giwa, Julliard’sChief Technology Officer, the sheeramount of content made it necessary touse two display screens. “The sourceinformation changes daily,” Giwa explained.“Content is template-drivenand we have distributed the task ofcreating content to various membersof the community. The Office of StudentAffairs is the ultimate contentapprover.” All event-related content isstored in an SQL database.The template-driven Rise Displaysystem makes it easy for a wide rangeof users to input timely information.“The system works well, especiallywhen a quick correction/change orlast minute announcement has to bemade,” said Director of Student AffairsSabrina Tanbara, ”Once you aretrained on the system, creating bulletinsis quite easy.”The IT FactorEffective integration of advanced digitalsignage systems usually requiresexpertise beyond the realm of displayinstallation and video distribution.“Most DS projects call for substantialIT and network experience,” saidJohn Melillo, president of DiversifiedMedia Group (DMG), an offshoot ofAV integrator Diversified Systems thatis solely focused on the DS and networkedmultimedia market. Amongother high-visibility projects, DMGwas contracted by JCDecaux NorthAmerica to engineer, integrate andmanage a state-of-the-art DS showcaseat American Airlines’ Terminal 9 at JFKInternational Airport in New York acouple of years ago.“Digital signage is like a rocket readyfor takeoff and there is no stopping it,”noted Melillo, recommending that, “AVintegrators who want to take advantageof the growth in this area should considerbringing IT expertise in-house.”Nearly 60% of DMG’s employees areIT/AV engineers or technicians.48 Sound & Communicationswww.soundandcommunications.com©Mignon BylerDavid Gee
THIS MONTH ONMISS THESE PASTPROGRAMS?WATCH THEM NOW ON http://youtube.com/soundcommARE wHITE SPACES,700MHz, dTV ANdFCC ON A COllISIONCOuRSE?Featuring: Jerry Budge, Director, Marketing andProduct Management, Blonder Tongue Laboratories,Jay Paul, CTS, VP Engineering/QA,AVI-SPL, and Darren Cheshier, CTS-D, SystemsEngineer, SKC.MAKING THE GRAdE:AV IN HIGHER EdFeaturing: Ernie Bailey, CTS, Director ofAudiovisual Services, Office of AcademicServices, University of Arkansas forMedical Sciences and Steve Rynbrandt,CTS, Systems Engineer, ScienceApplications International Corp.STAFFING:TRAINING ANdKEEPING EMPlOyEESFeaturing: Dan Shoman, General Manager,Masque Sound and Jonathan Shor, CTS, Directorof Technology, McCann Systems.dOING buSINESSwITH uNClE SAMFeaturing: Barry Goldin, Director, SystemsIntegration, Audio Video Systems and SidneyLissner, President, Avitecture.FREEdOM OF CHOICE:INSIdE OPENARCHITECTuREFeaturing: Dave Berlin, President, Video Corp.of America and Christopher Maione, CTS-D,Partner, Costello Maione Schuch.The industry’s first and onlystreaming video webcast.INTEGRATION AbCs:THE K-12OPPORTuNITyThis broadcast explores the profit potential ofelementary, middle and high school systemsintegration. Among topics covered are the differencesbetween the K-12 and higher educationspaces and the types of technologies best suitedfor school implementation.Featuring:David Allen, Executive Vice President, ComputracInteractive Solutions, an RM Group company, andCarl Adams, District Sales Manager, CCS PresentationSystems.A NEw PROGRAMIS dElIVEREd EVERyMONTH VIA EMAIlSign up atwww.soundandcommunications.com/viewpoint
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Sound & Communications February 2009 Issue

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