sports event management - FIFA/CIES International University Network

advertorialParks; Security – Infrastructure andMagnometers; Ticketing – Stadium TicketingCentres, Host City ticket collection centresand Ticket Clearing points; Accreditation –Stadium Accreditation Centres and facilities;Volunteer Centres; Special requirements suchas the Trophy Podium.GL events fulfilled the role of supply andproject management through the co -ordination of in house products and services,meaning core products originating from GLbusiness units within the group networkglobally, and subcontracted items andservices procured locally.GL EVENTS APPROACHAfter the success of the ConfederationsCup, GL events acted as SALOC’s partnerwith early involvement and co-ordination,from the project design stage to projectrealisation, to deliver the most professionalservice. We are a multi-specialist Overlaysolutions designer and provider thereforewe are experienced in delivering projects ontime and to specification by utilising our inhousesolutions or by working with our manysubcontract partners.The key organization principle of theGL events Project Team was a “matrixorganisation chart” with a Team based on aProject Director and support services (legal,quantity surveyor, financial controller), withCommodity Project Managers and SiteManagers:• Operations: 1 Operations Director, 10 SiteManagers, 10 Assistant Site Managers, SiteForemen, up to 2500 workers• Technical: commodities covered byTechnical Project Managers• Design Team• Supported by a Logistic Manager, LogisticsTeam, Finance and Administration Team, QS& Contract Management Team, ProcurementTeam, Business Development TeamOur onsite Team comprised of severalnationalities (27 in total) including British, localSouth Africans, French, all of whom Englishwas their first language or were fluent in it.Our Team was responsible for:• Contract administration & closemanagement of claims and variations• Health, Safety and Regulations: Thanksto our experience in installing temporarystructures and Overlay, GL events were ableto meet local standards and regulations.The knowledge was incorporated intoensuring that our workforce and partners fullyunderstood and complied with standards.• Sub-contractors audits and follow-up:The detailed audits undertaken were toguarantee that sub-contractors respectedand understood the requirements of theClient. These were reinforced by monitoringand regularly checking the work methods fordesign, production, logistics and installation.• Client reporting: Our management Teamreported to SALOC on a regular basisto ensure that the project matched therequirements and expectations of theclient. Our approach resulted in a positive,memorable and lasting experience for all ofthose involved.KEY CHALLENGES• Regulations: compliance with localregulations and standards including healthand safety• Respecting local culture and conditions• Employing and training local workforce, leavinga legacy of skilled and semi skilled labour• Design and installation constraints e.g.ensuring that the Overlay would be deliveredon time and to the right specification• Combining the project management of GLevents’ core businesses and subcontractedcommodities• This was more a Project Management rolethan a Supplier roleThe main challenge was to coordinate thedelivery to multiple venues, and manageGL core business commodities (50%) andsubcontracted commodities (50%), in auniform and consistent manner with totaltransparency for the client.OUTCOMEThis project required us to adapt our solutionsin order to cope with a multi-site layout andchallenging Overlay inventory. 3 weeks priorto the start of the tournament, GL eventswere proud to confirm that the Overlayproject was on time and within budget.This experience showed that GL events canassure product knowledge initiating in theDesign department, improved reactivity andcontingency planning, guaranteed delivery,flexibility in providing effective solutions.GL events offer one single point of referencefor all Overlay demands and needs of theOrganizing Committee, End-Users andvarious Stakeholders.SPORTS EVENT MANAGEMENT 29