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Getty Images Sportthrough “better waste management andelectricity optimisation”.There is also an increasing pressureon event hosts to adopt a more ‘green’and environmentally-friendly approach,and cleaning and waste managementservices have a crucial role.In a March 2010 Carbon FootprintStudy by London 2012, it was found thatcatering and waste from ticket-holdersand non-ticket-holders would account forseven per cent of the Games spectators’overall carbon footprint – a significantamount considering the remainingpercentage included accommodationand transport.The Olympic Delivery Authority (ODA)for the 2012 Games reused or recycledbetween 90 per cent and 95 per centof the waste created through the ‘bigbuild’ phase of the project. A wastemanagement contract was awardedto Veolia Environmental Services,which established a centralised wasteconsolidation centre on the site of theODA’s operations.Veolia’s involvement meant that anywaste created by the constructionactivities was recovered and reused orrecycled and diverted away from landfillsites. Any waste not able to be reusedon site was taken to external licensedfacilities for further processing.After first linking up with theOlympics for the 1996 edition inAtlanta, Cleanevent, which is nowowned by Spotless, was involved inthe 2000 Sydney Olympics, the 2002Salt Lake City Winter Games and the2010 Vancouver Winter Olympics. Thecompany will also provide a serviceat the London 2012 Olympic andParalympic Games.“The services under the leisure,sports and entertainment sector canrange from catering and retail cleaningto waste management and recycling,linen services, uniforms supply andmaintenance, security and eventmanagement services,” Lovett says.“In the case of the London 2012Olympic Games we are providing anintegrated services package that includescleaning and housekeeping services forthe 16,000-bed athletes’ village, which iseffectively the largest hotel in the world.This includes linen supply and laundry aswell as towel supply and laundry.”With considerable experience of arange of sporting events over the yearsthat contrast in size and structure, Lovettis well placed to apply his experience tonew projects. However, he concedes thatSPORTS EVENT MANAGEMENT 65
Environmental Servicesvariable factors prevent a rigid templatefrom being applied to all cases.For smaller events, organisers mayconsider keeping the cleaning and wastemanagement responsibilities in-house.However, local legislation is just onehurdle to consider.“We certainly abide by local laws andguidelines but we also ensure that weuse the knowledge that we have gainedaround the globe through our majorevents experience,” says Lovett.“However, no two events are the same.While there is some knowledge transfer,it is fundamentally important that eachand every cleaning, waste managementand catering solution is designed so it isfit for purpose.”In an event as large as the OlympicGames, Lovett says there can “often bemore than 3,500 people” working onthe project, “incorporating in excess oftwo million man hours of labourand management”.The project is intensive, with the keyoperations during an event itself oftencovering a relatively short length oftime. For things to go smoothly, Lovettbelieves “people logistics” are crucial.“It is about having the right people inthe right place with the right attitude andthey need to be well briefed and trained,”says Lovett.“These labour-based programs mustbe treated as difficult and enoughresource must be allowed for theplanning processes. Typically an OlympicGames cleaning or catering programmeneeds to start some three years out toensure that correct communicationsand input into the cross-relatedfunctional areas.”Cleaning and waste managementshould be efficient and inconspicuous inthe context of a sporting event. It is thesort of service that is only noticeable tothe average spectator if something hasgone wrong.Organisers may lose sleep overwhether the venue constructionprojects will be ready, but if thosearenas are littered by rubbish or areunhygienic come competition-time,the illusion of a well-organised eventis shattered.Lovett is fully aware that companiessuch as Spotless have a crucial rolein maintaining the overall image ofan event and also upholding anyenvironmentally-friendly pledges bythe local organising committee.“Presentation of events hasbecome a key factor,” he says.“Event managers, hosts and promotersare becoming increasingly aware ofthe need to present safe and cleanenvironments for patrons.“The environmental angle is now thenorm; an expectation rather than anexception. We are always searchingfor the right ‘green solution’ for ourdeployments and this is often enhancedby the integrated offering that Spotlesscan provide.”According to Lovett, one noticeabledevelopment since he first entered thesports event sector in the late 1980shas been the growth of 24/7 demandfor cleaning and waste management.Services had once been provided onlyat the end of a day’s competition.Getty Images Sport“There has been a key change aroundthe need and desire to present a facilityat its best all of the time rather than justclean up post any event day,” he says.“Patrons are looking for edgy events,quirky events, events that go the extrastep in presentation. We understandthat we are part of the show and partof the overall event experience.”The job specification for a cleaningand waste management companywithin the context of variable sportingevents that are adopting an increasingfocus on ‘green’ responsibilities is moredemanding than ever.However, from the perspectiveof an industry expert, which boxesmust be ticked by a local organisingcommittee so that a successful wastemanagement and cleaning project at asporting event can be guaranteed?“Budget allocation, resources, currentoperations and Modus Operandi,”says Lovett.With legacy being the buzz word forsporting events, organisers are alwayskeen to ensure that as little as possiblegoes to waste post-event.However, when waste is thefocus, outsourcing operations to anexperienced partner that will prioritise“people logistics” at the heart of a“fit-for-purpose” plan prepared wellin advance should enable an event toavoid blemishes.66 SPORTS EVENT MANAGEMENT
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