sports event management - FIFA/CIES International University Network

PartnerProfilePOPULOUS14 Blades Court, Deodar RoadLondon, sw15 2nu, ukTelephone +44 (0)20 8874 7666Fax +44 (0)20 8874 7470tom.jones@populous.com1125 17th Street, Suite 1550Denver, co 80202, usaTelephone +1 303 382 2780Fax +1 303 382 2781jerry.anderson@populous.comWWW.POPULOUS.COMSochi 2014 Olympic Stadium Aerial - © POPULOUSPopulousPopulous is a global design practice specialising in creatingenvironments that draw people and communities togetherfor unforgettable experiences. For more than a quarter of acentury we have made a difference through our comprehensivedesign services, including sports architecture, conference andexhibition centre architecture, interior design, environmentalgraphics and wayfinding, events planning and overlay,masterplanning, sustainable design consulting and facilitiesoperations analysis.We are a world leader in the design of sports andentertainment buildings, having worked on over 1,000 sportsand entertainment projects around the world. With a portfolioof over 400 major event venues, we are also recognised as aworld leader in overlay design, procurement and construction.Our experience on major events covers the preparationof bid documents, the development of venue briefs andmasterplanning, the design of sporting venues and theprovision of overlay – which ensures a coordinated approachto our work.We have worked on a large number of Olympic Games,including the architectural designs of Olympic Stadia forSydney, London and Sochi, the overlay design work forLondon and Sochi and masterplanning of the Nanjing YouthOlympic Games. We have also designed other high profilesports and entertainment buildings including WembleyStadium, Yankee Stadium, Soccer City Stadium, MelbourneCricket Ground, and the award-winning O2 Arenas in London,Dublin and Berlin. We also work on a range of smaller projects,including training grounds, community sports centres andcollegiate sports facilities.Across our international offices we have a team of acclaimedinternational event professionals qualified to plan, design,operate and implement all aspects of major special events.Each member has extensive experience with many of theworld’s most celebrated facilities, events and festivals– including Summer and Winter Olympic Games, YouthOlympics, Universiades, Commonwealth Games, FIFA WorldCups, ICC Cricket World Cups, IRB Rugby World Cups, MLBAll-Star Games and the NFL Super Bowl – which Populous hasbeen involved with since 1983.We are deeply interested in the operational and planningrequirements of major special events, as well as the worldclass buildings which we design for sports, leisure andentertainment. For each project we undertake a detailedassessment of the event that is going to be created, thevenues associated with it, and the ancillary spaces that arenecessary for the successful management of the operation.We study how they will interact as a whole, their potential tobecome sustainable places that become embodied in thecommunity and the legacy that they provide for the fabric ofthose communities.In this context we understand that live entertainment, sportand events go beyond simply the venue, the concert, or agame’s final score. It is about an event experience that leavesa lasting impression and impacts everyone involved in theevent. For each visitor, that experience is unique: it is theemotional response evoked not only from the performanceitself, but from the anticipation of the event, the journey to andfrom the venue, and the memories that can only come fromsharing the experience with others. In this way, the events thatwe work on draw people together; from transport to ticketcheck, concourse to seat.Populous is also proud to be the Official Architectural andOverlay Design Services Provider to the London 2012 Olympicand Paralympic Games. Our involvement in the developmentof the design for these Games started with an initial siteinspection in August 2003 and has subsequently moved ontohelping with the preparation of the winning bid documents,development of the Olympic Park masterplan, design of theOlympic Stadium and provision of overlay design for all theOlympic venues.4 SPORTS EVENT MANAGEMENT