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Evaluating outcomes at Madikwe and Makuleke by Peter John Massyn

Evaluating outcomes at Madikwe and Makuleke by Peter John Massyn

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1. INTRODUCTIONTourism enterprises based on Africa’s n<strong>at</strong>ural <strong>at</strong>tractions – including smallaccommod<strong>at</strong>ion establishments widely known as ‘safari lodges’ – are today generallyregarded as important drivers of development, particularly in remote areas with richresource endowments but few other formal economic opportunities 1 . There is a plethora ofd<strong>at</strong>a indic<strong>at</strong>ing th<strong>at</strong> the rural poor in these areas already benefit from the tourism market,mainly as sellers of labour to safari lodges. 2 But the involvement of the poor is curtailed <strong>by</strong>a number of factors. In rural African settings – often characterized <strong>by</strong> a shortage of skills,insecure l<strong>and</strong> rights <strong>and</strong> a high degree of informality – external interests typically capturea large proportion of the benefits gener<strong>at</strong>ed <strong>by</strong> the tourism market. The local poor oftenprovide only unskilled labour with outside suppliers meeting the industry’s otherrequirements. These include factor inputs in the form of l<strong>and</strong>, capital <strong>and</strong> skilled labour aswell as various intermedi<strong>at</strong>e goods <strong>and</strong> services. This results in a skewed distribution ofreturns th<strong>at</strong> does little to support social <strong>and</strong> economic advancement in the remote ruralareas where the tourism destin<strong>at</strong>ions are loc<strong>at</strong>ed. 3Simply promoting tourism growth in underdeveloped settings is clearly not a guarantee ofsustainable advances for the poor <strong>and</strong> disadvantaged of such regions. This poses animportant challenge to policy makers, local residents, the priv<strong>at</strong>e sector, donors <strong>and</strong>development practitioners: to devise str<strong>at</strong>egies th<strong>at</strong> simultaneously promote market-ledtourism growth <strong>and</strong> enhance the capacity of the local poor to benefit from th<strong>at</strong> growth.Recognising th<strong>at</strong> wages are a key source of revenue flow, several developmentinterventions have <strong>at</strong>tempted to improve the integr<strong>at</strong>ion of the poor <strong>by</strong> building the skillsthey are able to offer the industry, there<strong>by</strong> positioning them to capture a gre<strong>at</strong>erproportion of the more lucr<strong>at</strong>ive employment opportunities cre<strong>at</strong>ed <strong>by</strong> the tourism market.1 Certain comment<strong>at</strong>ors, while recognising the important potential of tourism in certain localities, havecautioned against excessive expect<strong>at</strong>ions pointing out th<strong>at</strong> tourism is not a development panacea: “Theextent to which the tourism industry can fulfil these expect<strong>at</strong>ions is questionable: in terms of its overallpotential for expansion, the distribution of th<strong>at</strong> potential <strong>and</strong> the pronounced constraints facing theindustry.” The ComMark Trust, 2005: 17.2 See, for example, <strong>Massyn</strong> <strong>and</strong> Koch, 2004; <strong>Massyn</strong> <strong>and</strong> Koch, 2005; <strong>and</strong> Poultney <strong>and</strong> Spenceley, 2004.3 “In the tourism sector, n<strong>at</strong>ional governments <strong>and</strong> donors have generally aimed to promote priv<strong>at</strong>e sectorinvestment, macro-economic growth <strong>and</strong> foreign exchange earnings, without specifically taking the needs<strong>and</strong> opportunities of the poor into account in tourism development. Donor-supported tourism master plansoften focus on cre<strong>at</strong>ing infrastructure, stimul<strong>at</strong>ing priv<strong>at</strong>e investment <strong>and</strong> <strong>at</strong>tracting intern<strong>at</strong>ional tourists.Investors are often intern<strong>at</strong>ional companies <strong>and</strong> local elites, whose profits are generally rep<strong>at</strong>ri<strong>at</strong>edabroad or to metropolitan centres. Links with the local economy are often weak, with the possibleexception of employment.” Ashley et al, 2000: 1-2./4

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