Understanding Shareholders' Use of Information and Advisers (pdf)

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9. Mutual fund companies that prepare a variety of educationalmaterials are in a good position to reach shareholdersinterested in improving their understanding ofmutual fund investing. Forty-six percent of respondentsmentioned mutual fund companies as a preferred sourcefor mutual fund educational materials. Among respondentswith no professional adviser, it was 56 percent (Figure 6).FIGURE 6Respondents Mentioning Mutual Fund Companies as a PreferredSource of Mutual Fund Educational Materials(percent of respondents interested in learning more about mutual fund investing)78563437Never Usedan AdviserShareholderEffectively DelegatesAll Fund PurchaseDecisions to anAdviserShareholderSelects FundFrom SeveralRecommendedby an AdviserShareholderOnly DirectsAdviser to PlaceFund PurchaseOrdersRelationship with AdviserNumber ofrespondents =242 41 28753Note: Number of respondents varies.7
C H A P T E R 1The Role of Professional Investment Guidancein the Mutual Fund Purchase DecisionSUMMARYNearly 60 percent of respondents reported having used a professionalfinancial adviser, usually a full-service broker or a financial planner, to assistthem in making investment decisions. For the most part, respondentsworking with advisers considered fund investment decisionmaking to be acollaborative process. Respondents using a professional financial advisertypically met with that adviser once per quarter and chose a fund investmentfrom among the list of funds recommended by the adviser. The majority ofrespondents with a financial adviser rated the value of the services receivedfrom the adviser as excellent or very good.FIGURE 7Shareholders’ Use of Professional Financial Advisers in MakingInvestment Decisions(percent of respondents)Had notconsulted41 59HadconsultedNumber of respondents = 9929
Page 1 and 2: ICI Research SeriesUnderstandingSha
Page 3 and 4: Copyright © 1997 by the Investment
Page 5 and 6: L I S T O F F I G U R E SEXECUTIVE
Page 7 and 8: I N T R O D U C T I O NBACKGROUNDTh
Page 9 and 10: company sponsoring the fund, the fu
Page 11: ■chases. However, more Adviser-Pa
Page 15 and 16: Respondents Who Effectively Delegat
Page 17 and 18: Respondents Who Have a Collaborativ
Page 19 and 20: elationship as a joint effort, and
Page 21 and 22: Adviser’s Most Important Function
Page 23 and 24: C H A P T E R 2Information Needs Be
Page 25 and 26: ters. Only 19 percent of respondent
Page 27 and 28: MONITORING MUTUAL FUND INVESTMENTSI
Page 29 and 30: Among respondents consulting a prof
Page 31 and 32: three. In particular, the majority
Page 33 and 34: C H A P T E R 3Improving Shareholde
Page 35 and 36: FIGURE 27Preferred Sources for Mutu
Page 37 and 38: C H A P T E R 4Shareholder Market S
Page 39 and 40: account, yield or rate of return, p
Page 41 and 42: the survey, compared with ten years
Page 43 and 44: FIGURE 38Respondent Segments’ Pre
Page 45 and 46: FIGURE 40Respondent Segments’ Rel
Page 47 and 48: A P P E N D I X AResearch Methodolo
Page 49 and 50: A P P E N D I X BSupplemental DataF
Page 51 and 52: FIGURE 47Fund-related Information C
Page 53 and 54: FIGURE 49Periodicals Most Frequentl
Page 55 and 56: FIGURE 51Sources Used to Monitor Mu
Page 57 and 58: FIGURE 53Use of Mutual Fund Annual
Page 59 and 60: FIGURE 55Interest in Learning More
Page 61 and 62: FIGURE 58Preferred Format for Mutua

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