Understanding Shareholders' Use of Information and Advisers (pdf)

FIGURE 39Respondent Segments’ Post-Purchase Information NeedsRespondent SegmentsAll Do-It-Yourself Adviser-Partnership PassiveRespondents Shareholders Shareholders ShareholdersMutual Fund Information Monitoredat Least Four Times a Year 1(percent of respondentsmonitoring each item)Total dollar value of account 90 91 93 87Yield or rate of return 80 76 90 82Price per share of fund 78 81 82 72***Economic or market conditions 61 72 83 40***Fund's risk level 50 49 74** 45Fees and charges of the fund 46 34* 65 58Changes in the fund manager 24 24 37** 20Mean number of items monitored 4 4 5 4Median number of items monitored 5 4 6 5Sources Used to MonitorMutual Funds 1(percent of respondentsusing each source)Account statements 75 71 60** 84Listings in newspapers 54 64 58 37***Annual reports 50 48 71** 46Prospectuses 47 48 48 46Financial adviser 38 28 62** 45Rankings in a business magazine 35 42 38 23***Ranking or information services, 13 17 20 7***such as Morningstar or LipperOnline services 5 8* 3 2Investment management software 4 6 3 0Mean number of sources used 3 3 4** 3Median number of sources used 3 3 4 31Multiple responses included.Note: Number of respondents varies.*Do-It-Yourself Shareholders are statistically different from Adviser-Partnership and Passive Shareholders at the 95 percent confidence level.**Adviser-Partnership Shareholders are statistically different from Do-It-Yourself and Passive Shareholders at the 95 percent confidence level.***Passive Shareholders are statistically different from Do-It-Yourself and Adviser-Partnership Shareholders at the 95 percent confidence level.40