Understanding Shareholders' Use of Information and Advisers (pdf)

a preferred format for mutual fund educational materials. Forrespondents not using an adviser, the second most preferredformat was a workbook; for respondents using an adviser, itwas a one-on-one discussion with an investment professional(Figure 28). Among respondents who had worked with anadviser, those delegating all purchase decisions generally preferredthe workbook format, those having a collaborativerelationship about equally preferred one-on-one discussionsand brochures, and those controlling the purchase decisionspreferred brochures (see Figure 58 in Appendix B).FIGURE 28Preferred Format for Mutual Fund Educational Materials 1(percent of respondents interested in learning more about mutual fund investing)Use of a Professional Financial AdviserAllRespondents Had Consulted Had Not ConsultedBrochures 70 59 83*Workbooks 53 46 63*One-on-one discussions with a professional 38 52 21*financial adviserVideotapes 32 31 34Classroom-style lectures or seminars 30 37 22*Computer programs or online services 28 28 29Audiotapes 24 25 22Number of respondents 647 404 2421Multiple responses included.*Respondents who had not consulted an adviser are statistically different from those who had at the 95 percent confidence level.32