Understanding Shareholders' Use of Information and Advisers (pdf)

FIGURE 41Respondent Segments’ Preferences for Mutual Fund Educational Materials(percent of respondents interested in learning more about mutual fund investing)Respondent SegmentsAll Do-It-Yourself Adviser-Partnership PassiveRespondents Shareholders Shareholders ShareholdersMutual Fund Topics of Interest 1How different funds perform under 75 80 72 67different economic conditionsHow to select a fund with a level of risk 72 65 70 86***with which you are comfortableHow to distribute your financial 57 56 60 60assets among several mutual fundsSegments' Preferred Sources ofMutual Fund Educational Materials 1Professional financial advisers (net) 70 60* 94 81Financial planners 39 31 39 53***Full-service brokers 33 24* 51 43Discount brokers 25 26 23 24Bank representatives 11 9 12 15Insurance agents 7 2 28** 7Newspapers or magazines 63 73* 41 53Mutual fund companies 46 47 33** 50Mutual fund rating services 41 44 30 40Preferred Format for EducationalMaterials 1Written materials such as brochures 70 74* 61 64Written materials such as a workbook 53 55 36** 58Discuss topics one-on-one with 38 27* 51 53a professional financial adviserVideotape 32 32 26 36Lecture or seminar 30 33 25 28Computer program or access 28 36 8** 24information via online serviceAudiotape 24 23 22 251Multiple responses included.Note: Number of respondents varies.*Do-It-Yourself Shareholders are statistically different from Adviser-Partnership and Passive Shareholders at the 95 percent confidence level.**Adviser-Partnership Shareholders are statistically different from Do-It-Yourself and Passive Shareholders at the 95 percent confidence level.***Passive Shareholders are statistically different from Do-It-Yourself and Adviser-Partnership Shareholders at the 95 percent confidence level.42