Luminaires

More documents

Recommendations

Info

Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Subscribe | Next PageABE FMaGSlast wordLED lighting – embrace thechange, seize the opportunity orbecome irrelevantThe opportunity to make and deliver an SSL product that improves people’slives is here today, says TERRENCE WALSH of TEMPO INDUSTRIES.While LED lighting is a hot topic,there’s a doubter for every proponent.Without question somedesigners and end users have suffered substandardexperiences and high costs withpoor ROI. Early inferior solid-state-lighting(SSL) technology, may be leading manyto wait on the sidelines. That’s a bad decision.LED technology has arrived for generalillumination and industry players can eitherseize the opportunity or face irrelevance.So, where are we? Despite all the nay-sayers,LED lighting is rapidly maturing andentering the market. One of the most cogentstatements about LED adoption was createdby Philips and illustrated, in a slide entitled“Rapid change is coming to lighting,” withthe direct statement: “By 2020, 80% of theworld’s lighting will be LED.”Let’s consider some points that may helpexplain why the transition will happen andwhat opportunities lie ahead.1) The worldwide power grid is not gettingany bigger. It’s essential that we reduceenergy use and improve sustainabilityworldwide if we are to continue to developand expand the quality of life for people.It doesn’t matter which side of the globalwarming or climate change argument you’reon. We should be able to agree that usingless energy is mandated.2) The new construction market for NorthAmerica and the EU isn’t coming back soon.However, estimates of potential lightingretrofits in the US are approximately $75-80 billion. This is a direct opportunity forgood LED products.3) LED technology is rapidly advancing.The train is on the tracks. You can getaboard and make it happen, you can chooseto stay behind and become irrelevant, butyou should not stand on thetracks with your hands up.4) If the Philip’s projectionis accurate, then 80% of theworld’s lighting will be LEDin nine years. What were youdoing nine years ago? Themost rapid growth will occurbetween now and 2016. Consideringgeneral macroeconomicfactors – constructionpermits, new construction,housing starts – the advice to manufacturersof incumbent lighting technology is “toolup and invest in change” before your competitordoes.5) Sales/distribution channels are changing.The days of spec/bid/buy are at an end.The general economic environment favorssolution providers, not product sellers to thecustomer. The package as we have knownit is becoming extinct. Reps should change,trim their lines and get educated. Companiesproviding inferior products are beingeliminated and we have a solid and positiveforward outlook for SSL technology.6) Consider the unintended consequencesof LED adoption that provide other opportunitiesfor renewable technologies.Incumbent lighting technology is a toodemandingmarket for less-efficient renewablepower sources such as wind or solar.With more efficient LEDs, solar and windsources become more viable. Consider offgridopportunities in Africa, Asia and Indiawhere at least 2 million barrelsof oil per day are consumedfor kerosene-poweredfuel lamps.7) Update the ROI model.Replacing incumbent lightingwith high power LED generalillumination products willsave energy, reduce maintenance,and improve sustainability.There are incentivesfrom utilities as well asthe little-known application of the EnergyPolicy Act of 2005. The present ROI modelisn’t relevant – if one applied this approachto buying a car they’d still be driving a ’95Corolla!In summary, the technology is rapidlyevolving. If you wait and see, or ifyou wait until LEDs really are a commodity,you may become irrelevant. The channelsof distribution aren’t evolving – theyare becoming extinct. The opportunity tomake and deliver a product, and a systemthat improves people’s lives, and reducesenergy consumption worldwide, and providesprofit opportunity, is here now. Getaboard and enjoy the ride.MORE: www.tempoindustries.com52 MARCH 2011 LEDsmagazine.comPrevious Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Subscribe | Next PageABE FMaGS
Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Subscribe | Next PageThe Leading Events for the GlobalLED and Lighting IndustryABE FMaGSMay 10 – 12, 2011Sept. 28 – 30, 2011Newinternational eventinvolving both Chinese &foreign companies at alllevels of the HB LEDsupply chainKowloon Shangri-La HotelKowloon, Hong Kongwww.sil-ledchina.comPacifico YokohamaYokohama, Japanwww.sil-ledjapan.com2010 –Exhibit floorsold out!, 6,100 +total attendees!Record-breakingattendance3-years runningOct. 4-6, 2011Feb. 7-9, 2012Debuted in 2010with sell-outconferenceprogramsCrowne Plaza LinateMilan, Italywww.sileurope.comSanta Clara Convention Center2011 event on track Santa Clara, CA USAto biggest on record! www.strategiesinlight.comExhibit floor sold-out!Record-breakingattendance5 years straight!Meet face-to-face with thousands of the world’s most influential and motivated manufacturers,equipment suppliers, and end-users who come to evaluate products and services and get theinformation they need to conduct business within the global LED and lighting industry.Whether you are a supplier, an LED manufacturer trying to reach new customers,a designer looking for new product information, or a buyer exploring the latesttechnologies, Strategies in Light can help achieve your objectives.For more information on exhibiting or sponsoring at ANY SIL event, please contact:United States (West Coast)Tim Carli, Sales+1 650 946 3163tcarli@strategies-u.comUnited States (East Coast)Mary Donnelly, Sales+1 603 891 9398maryd@pennwell.comEuropeVirginia Willis, Sales+44 0 1992 656 663virginiaw@pennwell.comGermany/AustriaHolger Gerisch, Sales+49 8801 302430holgerg@pennwell.comJapanManami Konishi, Sales+81 3321 93 641konishi-manami@ics-inc.co.jpHong Kong/AsiaMark Mak, Sales+852 2838 6298markm@actintl.com.hkMainland ChinaMichael Tsui, Sales+86 755 259 88571 x1009michaelT@actintl.com.hkSingapore/TaiwanMichael Yee, Sales+65 9616 8080yfyee@singnet.com.sgPresented by:Supported by:Previous Page | Contents | Zoom in | Zoom out | Front Cover | Search Issue | Subscribe | Next PageABE FMaGS
Page 1 and 2:
Contents | Zoom in | Zoom out For n
Page 3 and 4: Previous Page | Contents | Zoom in
Page 28 and 29: ▶Previous Page | Contents | Zoom
Page 56: Previous Page | Contents | Zoom in
show all

Luminaires

Create successful ePaper yourself

Delete template?

Save as template?