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Power Point PresentationsWhat is ICT?Diffusion of ICT and Critical Mass in<strong>SAARC</strong> RegionProfessor KarmeshuSchool of Computer & System SciencesJawaharlal Nehru University, New Delhikarmeshu@gmail.comICT: Combination of information technologies with other relatedtechnologies, specifically communication technology.(National Curriculum documents for the UK,2000)Convergence of Information processing and communication system.ICT plays a pivotal role in effective knowledge dissemination andimplementation.This in turn leads to sustainability and progress.The Diffusion Process• Long tradition of research in innovation diffusion.• Similarities concerning innovation adoption.• Characteristics that enhance the rate and the effectiveness( E. Rogers)1. Relative advantage, 2. Compatibility, 3. Complexity, 4. Trial ability,5. Observability.Five Phases in the adoption process (E. Rogers)• Knowledge Phase• Persuasion Phase• Decision Phase• Implementation• ConfirmationInnovation Diffusion (ID)process• The innovation(Information about the innovation)• Social system where the innovation is introduced• ID consists of adoption through communication channels,mass media and inter-personal communication (word-ofmouth)• Time• Differential Equation for adoption rate-Bass Modeld n ( t ) n ( t ) [ M n ( t )]d t M M -Ceiling (total potential adopters), n Non cumulative adopters,and parametersInnovation Diffusion• ID has been studied across wide ranging disciplines to explainthe dissemination of new ideas, rumors, news, practices andnew products throughout a social system.S-shaped curvenon cumulative adopters .=0.020,ß=0.300.1. life cycle curve2. adoptions due to WOM mechanism,3. adoptions due to mass media.Innovation Diffusion with Loss of InterestThe Generalized model (Bartholomew JMS (1976))N Size of the Homogeneously mixing population Transmission intensity of the source Propagation intensity through interpersonalcontact1 Mean duration of time for which a spreaderremains activeDeterministic AnalysisWe have dnn( t) { ( N n) ( N n)}ndtN (Linear) (Nonlinear ) (Linear)24
Power Point PresentationsBass Model0 (Absence of loss of interest)dn ( n)( N n ), n( t 0) n0dtConsider A measure of the relative strength of the source and an individual*THRESHOLD (CRITICAL) PHENOMENON 0 (Absence of Mass Media) Nd Mean number of contacts a spreader makes during his active periodnt ()Define =N, () t tN•Threshold Phenomenon<strong>Here</strong>0(0) is the case of No mass mediatting processd 1 2()1 t dt dWehave0, d
Page 1: Workshop ReportRole of ICT in Promo
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Page 7 and 8: ForewordForewordIn a knowledge-base
Page 9 and 10: IntroductionIntroductionInformation
Page 11 and 12: Inaugural CeremonyInaugural Ceremon
Page 13 and 14: Working SessionsWorking SessionsFir
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Page 17 and 18: Working Sessionsiii) Use of ICT for
Page 19 and 20: Working SessionsMs. Mahira Afzal di
Page 21 and 22: Concluding CeremonyConcluding Cerem
Page 23 and 24: List of Participants15
Page 25 and 26: Working ProgramWorking ProgramAnnex
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Here - SAARC Human Resource Development Centre

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