Annual Report 2007 - Hmdatalink.com hm datalink

More documents

Recommendations

Info

Management Discussion and AnalysisLonger-terms, the Group’s product developmentfocus called for the development of fifteen brandnew models, eight new engines, six types of newmanual transmission, six types of new automatictransmission, three types of ECVT (Electronicallycontrolled Continuously Variable Transmission) andone hybrid project by 2010.ExportsThe Group’s operating associates exported over20,000 units of Geely and Maple sedans in 2007, upfrom 10,000 units in 2006, accounted for over 11% ofthe associates’ combined sales volume and over 10%of China’s total sedan/SKD exports during the year.“Free Cruiser” is the most popular models amongstthe export models and accounted for over 70%of the total export volume in 2007. The operatingassociates’ products were sold to over 30 countriesand regions, most of which are located in EasternEurope, Middle East, Africa and Central America.During 2007, the Group’s operating associates hadmade substantial investment to enhance the aftersales and maintenance services in the overseamarket. By the end of 2007, both “Free Cruiser”and “Geely Kingkong” had successfully passed40 product certifications in Europe, thus allowingboth products to be able to sell in major EasternEurope markets. In November 2007,the Group’s key export arm – GeelyInternational Corporation – signedan agreement with the Rolf Groupof Russia to import and sell Geelysedans in the Russian market. Theagreement covers the five-yearperiod from November 2007 toDecember 2012 with the overallvalue of the agreement making upto US$1.5 billion, paving the way forthe Group’s large scale entry intothe Russian sedan market. These,coupled with the commencementof the operations of the threeSKD/CKD production bases in Russia, Ukraineand Indonesia last year, should ensure substantialgrowth in export sales volume in the years ahead.The Group expects total exports sales volume ofthe operating associates to more than double to50,000 units in 2008, or over 20% of the Group’stotal projected sales volume in the year.The Group considers exports a very important partof its businesses and has set an ambitious targetof exporting two third of its output to overseacountries by 2015.GEELY AUTOMOBILE HOLDINGS LIMITED25ANNUAL REPORT 2 0 0 7
Management Discussion and AnalysisMarketing and PromotionsTo promote the “Geely” brands and enhancemarket recognition of the associates’ engine andcar design and manufacturing technologies, theGroup and its operating associates participated andsponsored a number of promotional events during2007, including:• The Group’s operating associates werethe key sponsors and sole engine andformula car suppliers of the 2007 seasonof Asian Geely Formula International OpenCompetition (“AGF”). Four AGF races wereheld in 2007 in Beijing, Chengdu, Zhuhaiand Shanghai with a total of 9 sponsoredteams comprising 18 cars participating in theraces. The Group will continue to be the keysponsors and sole engine and formula carsupplier for the new 2008 season of the AGFrace. There will be a total of seven racesin Zhuhai, Malaysia, Chengdu, Shanghai,Beijing, and Macau, to be held from April toDecember 2008.• The Group’s operating associates were oneof the key product sponsors of “The Driveof Life”, a joint drama series producedGEELY AUTOMOBILE HOLDINGS LIMITED26ANNUAL REPORT 2 0 0 7
Page 3 and 4: Supplying the SAFEST, the MOST ENER
Page 5 and 6: Financial Summary and HighlightsFin
Page 8 and 9: Chairman’s StatementLi Shu Fu,Cha
Page 10 and 11: Chairman’s Statementoperating ass
Page 12 and 13: Management Discussion and AnalysisO
Page 14 and 15: Organisation Chart (as of 31 Decemb
Page 16 and 17: Management Discussion and Analysiso
Page 18 and 19: Management Discussion and AnalysisT
Page 22 and 23: Management Discussion and AnalysisL
Page 28 and 29: Management Discussion and Analysisb
Page 30 and 31: Management Discussion and Analysiss
Page 32 and 33: Management Discussion and AnalysisE
Page 34 and 35: Directors and Senior Management Pro
Page 36 and 37: Directors and Senior Management Pro
Page 38 and 39: Corporate Governance ReportThe Comp
Page 40 and 41: Corporate Governance ReportRelation
Page 42 and 43: Corporate Governance ReportEach new
Page 44 and 45: Corporate Governance Reportthe appo
Page 46 and 47: Corporate Governance ReportAs the G
Page 48 and 49: Directors’ ReportThe Directors pr
Page 50 and 51: Directors’ ReportCompanies contai
Page 52 and 53: Directors’ Report(5) Hunan Geely
Page 54 and 55: Directors’ ReportDirectors’ Int
Page 56 and 57: Directors’ ReportSave as disclose
Page 58 and 59: Independent Auditors’ Reportfor t
Page 60 and 61: Consolidated balance sheetas at 31
Page 62 and 63: Consolidated cash flow statementfor
Page 64 and 65: Notes to the consolidated financial
Page 76 and 77:
Notes to the consolidated financial
Page 78 and 79:
Page 80 and 81:
Page 82 and 83:
Page 84 and 85:
Page 86 and 87:
Page 88 and 89:
Page 90 and 91:
Page 92 and 93:
Page 94 and 95:
Page 96 and 97:
Page 98 and 99:
Page 100 and 101:
Page 102 and 103:
Page 104 and 105:
Page 106 and 107:
Page 108 and 109:
Page 110 and 111:
Page 112 and 113:
Page 114:
Geely Automobile Holdings LimitedRo
show all

Annual Report 2007 - Hmdatalink.com hm datalink

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?