Canada's Hard Outdoor Adventure Enthusiasts - Canadian Tourism ...

Table 6: Demographics of Canadian Hard OutdoorAdventure Enthusiasts – Household CompositionRECENT LEISURE TRAVELLERSIN CANADATOTALHARD OUTDOORENTHUSIASTSAdults 18+ 14.0 million 1.3 millionAdult Only 65% 69%Any Teens/Children 35% 31%Any Children under 12 26% 22%Source: Special TAMS Tabulations, pages 6-2; 31-2.Hard Outdoor Adventure Enthusiasts are as likely to be Canadian-born (85%) as is the generaldomestic travelling public (85%), but are more likely to have been born in the country than is theCanadian population at large (79%).Table 7: Demographics of Canadian Hard OutdoorAdventure Enthusiasts – Place of BirthRECENT LEISURE TRAVELLERSIN CANADATOTALHARD OUTDOORENTHUSIASTSAdults 18+ 14.0 million 1.3 millionBorn In Canada 85% 85%Born Outside Canada 15% 15%Source: Special TAMS Tabulations, pages 7; 32.Canadian Tourism Commission 15