Canada's Hard Outdoor Adventure Enthusiasts - Canadian Tourism ...

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5.3 Attraction RatesTable A-2: Attraction RatesPROPORTION OFCANADIAN ADULTPOPULATIONPROPORTION OF HARD OUTDOORADVENTURE ENTHUSIASTS VISITING . . .REGIONATTRACTIONRATEAtlantic Canada 8% 18% 2.3Quebec 25% 37% 1.5Ontario 38% 55% 1.5Manitoba/Saskatchewan 7% 17% 2.4Alberta 9% 30% 3.3British Columbia 13% 47% 3.6Source: Special TAMS Canada Tabulations, special calculations.Note: Proportion of segment visitors to Canada’s regions will add to more than 100 per cent because of visitsto multiple provinces over the two-year reporting period.Canadian Tourism Commission 35
5.4 Activities Measured in TAMSCodes For NET Activities: TAMSBird watchingWhale watchingOther wildlife viewingWildflowers / flora viewingRecreational bikingMountain bikingBiking – as an overnight touring tripMotorcycling – day excursions on an overnight touring tripMotorcycling – as an overnight touring tripKayaking or canoeingMotor boatingSailingWind surfingWhite water raftingIce climbingRock climbingDog sleddingSeeing northern lights or other arctic experiencesFishing – fresh waterFishing – salt waterIce fishingWorking out in a fitness centreJogging outdoorsGoing on picnics in park settingsGolfing – play an occasional game while on a tripGolfing – stay at a golf resort for one or more nightsGolfing – take a packaged golf tour to play on various coursesHang-glidingHiking or back-packing in wilderness settingsHorseback ridingHot air ballooningHunting – big gameHunting – birds or small gameParachutingBungee jumpingPlaying baseball or softballPlaying basketballGoing bowlingPlaying chess or backgammonCurlingPlaying footballPlaying ice hockeyPlaying squashPlaying soccerPlaying tennisPlaying volleyballIce skatingIn-line / roller skatingProfessional football games (as a spectator)Professional golf tournaments (as a spectator)Professional ice hockey games (as a spectator)Horse racesNational or international sporting events such as the OlympicSkiing – cross countrySkiing – cross country as an overnight touring tripSkiing – downhillHeli-skiingSnowboardingSnowmobiling – day use on organized trailSnowmobiling – as an overnight touring tripSunbathing or sitting on a beachScuba divingSwimming in lakesSwimming in oceansAboriginal (e.g., Native American) cultural experiences in aremote or rural setting where you stayed for one or more nightsPow Wows or other aboriginal (e.g., Native American)celebrations, such as the Wikwemikong Pow-WowAboriginal (e.g., Native American) attractions such as the IndianMuseum of North America in Arizona or the Polynesian CulturalCentre in HawaiiFrench Canadian cultural experiencesMusical festivals such as the jazz festival in Montréal or theChicago Blues FestivalInternational film festivals such as the Cannes Film FestivalLiterary festivals or eventsTheatre festivalsCarnivals such as Mardi Gras or Rio’s CarnivalWestern theme events, such as rodeos or the Calgary StampedeFarmers' fairs or marketsLocal festivals or fairs such as fall fairs, winter carnivals,Highland Games, Octoberfests, folklore festivalsArt galleriesChildren's museumsGeneral history or heritage museumsScience or technology museums such as the SmithsonianNational Air and Space MuseumOperaBallet or other dance performancesTheatreConcerts – classicalConcerts – jazzConcerts – rock & roll / popularMusical attractions such as the Rock 'n Roll Museum orJazzlandHistorical replicas of cities or towns with historic re-enactmentssuch as WilliamsburgHistoric sites such as Statue of Liberty, Acropolis or Fort AlamoMovie theme parks like MGM studiosScience & technology theme parks like EpcotAmusement parks like DisneylandGarden attractions such as Cypress Gardens or Tivoli ParkBotanical gardensPlanetariumsZoosAquariumsNatural wonders such as Niagara Falls or the Grand CanyonAuto races (as a spectator)Professional baseball games (as a spectator)Professional basketball games (as a spectator)Professional figure skating (as a spectator)Scenic day or evening tours by boatScenic day tours by trainGoing to wineries for day visits and tastingsBUSINESS ACTIVITIES(WHILE ON A TRIP OF ONE OR MORE NIGHTS)Attend business meetings out of town36 Canadian Hard Outdoor Adventure Enthusiasts –A Special Analysis of the Travel Activities and Motivation Survey (TAMS)
Page 2 and 3: Canadian Hard OutdoorAdventure Enth
Page 4 and 5: Table of Contents1. Introduction ..
Page 6 and 7: 1. IntroductionCanada offers a wide
Page 8 and 9: 2. Executive Summary2.1 Hard Outdoo
Page 10 and 11: 2.5 Image Challenges & Media Source
Page 12 and 13: 2.8 SummaryThe domestic Hard Outdoo
Page 14 and 15: 3. Canadian Hard Outdoor Adventure
Page 16 and 17: The comparative over-representation
Page 18 and 19: All foreign destinations have stron
Page 20 and 21: Table 6: Demographics of Canadian H
Page 22 and 23: Table 9: Canadian Hard Outdoor Adve
Page 24 and 25: Table 11: Canadian Hard Outdoor Adv
Page 26 and 27: One might have expected outdoor-ori
Page 28 and 29: Daily and weekend newspapers may ha
Page 30 and 31: 4. Projections to 20264.1 Introduct
Page 32 and 33: Table 17: Regional Shifts in Canadi
Page 34 and 35: As noted above, the trend reverses
Page 36 and 37: 4.5 Destination ChoicesOver the nex
Page 38 and 39: 5. Appendix5.1 TAMS DefinitionsThe
Page 42: Games (as a spectator)Amateur sport

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