Canada's Hard Outdoor Adventure Enthusiasts - Canadian Tourism ...
Canada's Hard Outdoor Adventure Enthusiasts - Canadian Tourism ...
Canada's Hard Outdoor Adventure Enthusiasts - Canadian Tourism ...
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Table 16: <strong>Canadian</strong> <strong>Hard</strong> <strong>Outdoor</strong> <strong>Adventure</strong><strong>Enthusiasts</strong> – Club/Organization Memberships& Consumer Trade Show AttendanceHARD OUTDOORENTHUSIASTSAdults 18+1.3 millionClub/Organization MembershipSports club 47%Auto club 35%Nature organization 17%Art gallery/museum 4%Zoo/botanical garden 2%Gardening club *Regular Attendance at Travel/Trade ShowsBoat shows 30%Sportsmen’s shows 25%RV/Camper shows 23%Travel shows 21%Source: Special TAMS Tabulations, pages 18/19.*Less than 0.5%.Almost one-third of them are, however, attendees at boat shows. Approximately one-quarter to one-fifthclaim to go to sportsmen’s shows, RV/camper shows or consumer travel shows on a regular basis. Thesevenues may prove to be important marketing channels to get information about Canada’s rugged outdoorsproducts to domestic <strong>Hard</strong> <strong>Outdoor</strong> <strong>Adventure</strong> <strong>Enthusiasts</strong>.24 <strong>Canadian</strong> <strong>Hard</strong> <strong>Outdoor</strong> <strong>Adventure</strong> <strong>Enthusiasts</strong> –A Special Analysis of the Travel Activities and Motivation Survey (TAMS)
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