Canada's Hard Outdoor Adventure Enthusiasts - Canadian Tourism ...
Canada's Hard Outdoor Adventure Enthusiasts - Canadian Tourism ...
Canada's Hard Outdoor Adventure Enthusiasts - Canadian Tourism ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Table 12: <strong>Canadian</strong> <strong>Hard</strong> <strong>Outdoor</strong> <strong>Adventure</strong><strong>Enthusiasts</strong> – Other ActivitiesHARD OUTDOORENTHUSIASTSAdults 18+1.3 millionZoos 46%Aquariums 42%Botanical gardens 34%Casinos 27%Planetariums 21%Auto races 13%Horse races 12%Source: Special TAMS Tabulations, pages 10-3/5.3.5 Ratings of Canada<strong>Hard</strong> <strong>Outdoor</strong> <strong>Adventure</strong> <strong>Enthusiasts</strong> were asked to rate Canada on a variety of dimensions using aten point bi-polar scale ranging from agree completely (10) to disagree completely (1). Averageratings are shown in the accompanying table and are based on those who volunteered a score for aparticular dimension. The table also displays the proportion of <strong>Canadian</strong>s in the <strong>Hard</strong> <strong>Outdoor</strong><strong>Adventure</strong> Enthusiast segment who refrain from offering an opinion.In this context, Canada is most highly rated by domestic <strong>Hard</strong> <strong>Outdoor</strong> <strong>Adventure</strong> <strong>Enthusiasts</strong> forattributes that support an outdoors image:• A place with beautiful scenery• One of best destinations for outdoor activities• A great place to relax and get away from it all• A place with lots of things for families to see and do• A great place for fishing• A place with lots of things for mature adults to see and do• One of best summer destinations• A great place to experience adventure and excitement• A place with lots of things for young people to see and do• A place that is very safe for visitors• A place with friendly peopleThis market segment also considers Canada to be a place that is good for hunting (although a sizeableminority refrains from rating Canada on this dimension), is clean and well cared for, has manycultural events and attractions, is a great place to experience Aboriginal culture and city life and isone of the best winter destinations.Less favourable ratings are accorded attributes associated with shopping opportunities, respecting thenatural environment, and value for money. <strong>Canadian</strong>s in the <strong>Hard</strong> <strong>Outdoor</strong> <strong>Adventure</strong> <strong>Enthusiasts</strong>egment are least positive about their country as a destination with a popular or trendy image.20 <strong>Canadian</strong> <strong>Hard</strong> <strong>Outdoor</strong> <strong>Adventure</strong> <strong>Enthusiasts</strong> –A Special Analysis of the Travel Activities and Motivation Survey (TAMS)
Change language