Event Organizer's Handbook - Terry Fox Foundation

3. ENCOURAGE FRIENDLY COMPETITIONCapitalize on existing rivalries to boost your funds. Maybe your HumanitiesDepartment has a little rivalry going with your Nat. Sci students. There’snothing wrong with taking advantage of it and having fun with your event.Here are a few tips:● Facilitate the friendly competition: you know your campus and you knowwhich departments might compete with each other so use that informationto your advantage. Send out targeted email blasts to groups with rivals thatare already signed up– it’ll motivate them to join!● Have your teams set fundraising goals for themselves so that they aredriven towards a target. If the teams are comfortable, communicate it totheir rival teams so that everyone is that much more motivated.● Encourage your teams to come dressed in a uniform or costume. It buildsteam spirit and helps you identify who belongs to which team. You caneven announce the team you think is the ‘most spirited’ so that one groupwalks away with some serious bragging rights.4. KEEP DATA ON YOUR TEAMSMake sure that you compile team information at your own site so that youhave a contact name/address/email/phone for soliciting participation forupcoming events and thanking them for participating this year. It also helpswith volunteer recruitment for the next event!Best Practices in PlayEvent Philosophy: Remember that the competition is friendly andcannot include prizes based on how much money is raised. Ensurethat all rivalries are in fun and that no one gets the wrong ideaabout your event. Use the term ‘friendly competition’ in your communications.Non-commercialization: Teams may get their names printed ontheir shirts but never their logos in accordance with the TFF’s policyon non-commercialization.Draft: Updated May 14th, 2013