Event Organizer's Handbook - Terry Fox Foundation

SECTION 5: Promotions/Media RelationsThe Promotions and Media Relations Coordinator has a dual role: promotingthe event and liaising with the media.On the Promotions side:Be loud, clear and consistent. Let people know about your event in a varietyof direct and indirect ways. Make sure the location, type and time of yourevent is clearly conveyed and that people know who to contact should theyrequire more information. Here are some tips on how to keep peopleinformed and engaged in your TCC event:● Have an online presence: establish a Facebook event page and a Twitterhandle for your event. Keep it active and make it interesting! Piggy back offof the Foundation’s Twitter and Facebook if you’re stuck for content.● You don’t have to re-invent the wheel: Use sample communications topromote the event to your campus community: The Foundation is pleased toprovide sample PSAs, email blasts, letters of support etc. on our website- usethem!● Use promotional materials: Work in conjunction with the FundraisingCoordinator to make use of the promotional materials provided to you by TheFoundation. Put up posters, tent cards and banners around your campusearly so people have time to prepare for their participation.TCC promotional Materials AvailablePosters (11”x17”): Get these up as soon as you can- the more eyes the better!Tent cards (5”x8”): These can go on cafeteria and café tables around yourcampus, great for classrooms tooBanner (3’x8’): Hang this in a high traffic area to attract the maximum attentionLawn signs and stakes: Use these in your campus green spaces to promote youreventStickers (4”x5”): From coin jars to t-shirts, get the message out!T-shirts (Small, Medium, Large, XL): men’s and women’s versions, technical t-shirt, $20Make sure to make the most of what has been sent to you. You need toadvertise your event so that people are talking about it. High turn-out shouldtranslate to increased revenues.Draft: Updated May 14th, 2013