Event Organizer's Handbook - Terry Fox Foundation

TCC: BEST PRACTICESDespite Terry’s relative youth when he ran the Marathon of Hope in 1980, heshowed remarkable vision in establishing many of the policies The Terry FoxFoundation abides by today. His vision of non-commercial, all-inclusive eventssets Terry Fox fundraisers apart in a highly competitive environment. Supportersdonate to the CAUSE in the true spirit of Terry Fox – selflessly, generously, and withgreat compassion for others.NON-COMMERCIALIZATIONPolicy: No individual, group, or company can earn any direct financial profitfrom their association with any event that bears the TCC name.Best Practice: Offers to sell products with partial return of profits to the Foundationis not permissible; offers to provide discount coupons are not permissible. Use theterm “supporter” instead of “sponsor” in all communications.EVENT PHILOSOPHYPolicy: TCC events are all-inclusive and non-competitive.Best Practice: Timing, charging of entry fees or setting of minimum pledges arenot in line with the vision of TCC. Prizes may be offered if the opportunity to win isbased on chance and all participants are eligible.CORPORATE SUPPORTPolicy: Companies or organizations that wish to support TCC events must do sowith no expectation of profile or sponsorship status.Best Practice: Corporate supporters may be acknowledged through a thank youboard at the event, media coverage of a company’s participation or viaFoundation produced hard-copy and electronic newsletters. Suchacknowledgement cannot include corporate logos (school crests excluded).CONJOINING WITH ANOTHER CAUSEPolicy: Fundraising events that bear the TCC name cannot be conjoined withany other cause, no matter how worthy.Best Practice: TCC fundraisers must be stand-alone events; no portion of thefunds raised can be re-directed to another charity.TCC ANNUAL DESIGNPolicy: Event Organizers may use the TCC design to further promote their eventbut not the Foundation’s logo.Best Practice: Please contact the Provincial Office to obtain the graphic and forfurther information on how it can be used. Do not alter the design or create yourown logo for your TCC event.Draft: Updated May 14th, 2013