Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...

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toclients.∙Joke:thevisualqualityisalsoanimportantcriterion.Theinternetcanthereforenotreplacetheotherplatforms–manyfilmsaremadeforthebigscreen.∙Olivier:wedon'tgiveawayfilmsforfree;somefilmsarealsoavailableviaVoD.∙Michael:theissueisgenerallyastructuralone:festivalsareephemeralinnature.Filmsdisappearagainveryquickly,whichiswhytheagenciestrytomakethefilmsvisible in a sustained way. The KFA still offers 'classics': for instance Oscarnominatedfilms from the 1980s are still being distributed and are in recurringdemand. If films are registered in a long‐term fashion, one can use topic‐basedsearches to suggest older films (at the KFA there are increased requests frompeoplewhoarelookingforfilmsaboutcertaintopics).PART3:TV‐BUYERSVeronikaGrob,EditorofFilmsandSeries,SchweizerFernsehen,Zürichhttp://www.sf.tvSwissTelevisionSFdoesn'thaveadedicatedprogrammeforshortfilms.ThebroadcasterinvestsalotintheproductionofSwissshorts(about25to30filmsayear),whichisimportantfortalentdevelopment.Theeditoroftheco‐productiondepartmentisMayaFahrni,whopresentedheractivitiesduringthemorning.Theco‐producedshortsareshownin3to4programmeblocksinthe“CHFilmszene”programme.Veronika is responsible for acquisitions, i.e. for all films that have not been made in coproductionwith SF. Every year, SF puts together two programmes with acquired shorts: onewithanimationsincollaborationwiththeanimationfilmfestivalFantoche,andonewithfilmsofallgenres,incollaborationwiththeInternationalShortFilmFestivalWinterthur.Thereareotherindividualprogrammesthatmightscreenshorts,butunfortunatelyit'sdifficulttoplaceshortfilmsinthepublicbroadcaster.Lastweek,therewasapreviewoftheInternationalShortFilmFestivalWinterthur,andtwooflastyear'swinnerswereshown(“LoveYouMore”and“SecondMe”). SF collaborates closely with Swiss festivals, but not exclusively. Even films from otherfestivals and individual submissions are taken into consideration. Submissions are previewed,butapartfromfestivalvisits,noactivesearchforshortsisundertaken.Thespectrumisfairlybroadandincludesfiction,animationanddocumentaries.Theselectionshouldbeasbroadaspossible,butnaturallyfilmswithacertainentertainmentfactorhaveanadvantage when it comes to TV, as these films can also be shown as fillers between otherprogrammes. Experimental films are more difficult to accommodate, but possible within aprogramme dedicated entirely to shorts. They don't have a premiere requirement, and therearenorulesaboutthespokenlanguage.SFsubtitlesforeign‐languagefilmsitself.
AnewinitiativeofSFistheuser‐generatedplatform“Frischfilm”.Here,everyonecanuploadhisorhervideo.ThedifferencetoYouTubeisthefactthatthebestfilmshavethechancetobebought and broadcast by SF, in the programmes “Box Office”, “Sternstunde” and “CHFilmszene”.Atthemoment,twocompetitionshavebeentendered:“Cinemainthehead–filmsretold”and“SwissLiterature”.Theplatformisbrandnew,andsofaronlyonefilmwasshownon“BoxOffice”.Aquestionfromtheaudience:isthereanycollaborationwithTSR(theFrench‐speakingsisterbroadcaster)whenitcomestoacquisitions?Veronika:Forco‐productionsthereisacollaboration,whichisregulatedthroughthe“Pactedel'audiovisuel”, but for acquisitions there is no collaboration. The TSR's acquisition strategy ismorestronglygearedtowardsFrance.Aquestionfromtheaudience:whatistheminutepriceforco‐productions?Veronikacan'tanswerthisquestion,assheiscommittedtosecrecy.Thepricecorrespondstothemarketvalueanddependsonthefilm.ThepricerecommendationoftheSwissBroadcastingCorporation(thenationalparentcompanyofallpublicbroadcasters)is135CHFperminuteforshortandfeaturesshownonSF.AttheTSR,thepricerecommendationislowerat100CHF.BarbaraRiesen,3satSchweiz,Zürichhttp://www.3sat.de/3satisacommunalbroadcasterofARD,ZDF,ORFandSF.Thesharesoftheprogrammingare32%forARDandZDF,25%forORFand11%forSF.Theprogrammingfocusiscultureandscience,meaningthatshortfilmsalsohaveaplacehere.3satalsoawardsshortfilmprizesandco‐producesshorts.Intermsofaudienceratings,shortfilms are a flop. But they are retained as part of the programming philosophy. The presentpermanent programming timeslot is on Fridays at 23:00 hrs, as from May 2010 it will be onThursdaysat22:40hrs.The programming slot is partitioned cooperatively, which means that it is determined inadvance, which broadcaster can contribute how many films. The Swiss contributor hasneglected this programme for time reasons a long time ago. The demands on shorts aredifferentthaninSwitzerland,astheprogrammehastobeunderstandableinternationally.3satSwitzerland usually only acquires films, but doesn't normally co‐produce. Being the smallestpartner,Switzerlandhastomakesurethatitmaintainsitsinfluenceandinterests.Theselectionofshortsismadepredominantlyalongtopicallines,withtheaimtomakethemfitwith other programmes, e.g. a specific documentary. During the frequent “theme days” andweeks,theusualprogrammescheduleisoverridden,allowingforextraopportunitiesforshortfilmstobeprogrammedinotherprogrammeslots.
Page 1 and 2: Producers'Day,Friday,6November2009P
Page 3 and 4: • around 50 stalls, where over 10
Page 5 and 6: eagainstafilm,buttofindthebestscree
Page 7 and 8: fewnationalfestivalsthatscreenshort
Page 9 and 10: hireaPR‐agent,placeadvertisements
Page 11 and 12: DVD labels, internet service provid
Page 13 and 14: seconds.Professionalscanalsoaskfora
Page 15: suchasGoogle.TheDVDmarket,ontheothe
Page 19 and 20: Unfortunately,thereisabroadcastings
Page 21: Questionfromtheaudience:Isthereanyi

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Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...