Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...
Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...
Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...
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‐internationalfestivals:Sundance,Cannes,Dubai‐filmassociations:AMPAS,BAFTA,AFI,Cesars,Goyas,Annecy,etc.‐filmschools:USC,UCLA,EuropeanFilmAcademy,LondonFilmSchooletc.‐companies:PlayStation,Nike,Apple,JamesonWhiskey,Diesel‐publications:Variety,ScreenDaily,Empire,TotalFilm‐studios:e.g.Dreamworks3Dproject‐creativecommittee:JamesFranco,HansZimmer,SophieMarceau,RomanPolanskiQuestion from Maike: Why is the Berlinale listed as a partner? There were long drawn‐outdiscussions,whichdidnotresultincollaboration.Chrisapologises,ashewasnotinvolvedinthenegotiations.TheBerlinalewillberemovedfromthelist.Requirementsforthefilms:‐professionallyproducedfilmsunder45minutes‐innovative‐highqualityofproductionandnarrativeform‐„industryprofile“:potentialforfestivalsandawardsTargetaudience:‐coreaudience:18‐34year‐oldmen(trend‐setters,digitalgeneration):“heavycontentconsumers”,multi‐platformusers,whowatchfilmsonotherplatformsthanonTV.‐secondaryaudience:filmfans,whowatchalo<strong>to</strong>fTVandlikeabroadspectrumoffilmsThere is no comparable product on TV. <strong>Short</strong>sTV complements traditional film andentertainmentchannels.<strong>Short</strong>saredividedin<strong>to</strong>13sub‐channels:• SHORTSAnimate!• SHORTSComedy• SHORTSWorldCinema• SHORTSinLove• SHORTSMidnight• SHORTSRealS<strong>to</strong>ries• SHORTSFilmSchool• SHORTSBestinFest• StarsinSHORTS• SHORTSArthouse• Edi<strong>to</strong>r'sPick• Spotlight• Top10QuestionfromVeronikaGrob:Howisthechannelfinanced?Chris: In the UK it is financed by advertising, which makes things difficult in the currenteconomic climate. In France an the US there is a subscription model. In the US, <strong>Short</strong>sTV iscurrentlybroadcas<strong>to</strong>nITTV.Buttheaimis<strong>to</strong>expand<strong>to</strong>largerplatforms.
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