Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...

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Naturally,thereisnorecipeonhowoneshouldmarketashortfilm.Neithercanwepresentacomplete4‐pointprogramme,butwewouldliketopresentasurveyoftheestablishedshortfilmexploitationchainandsharetheaccumulatedexperiencesandknowledge.Intheprocess,wewanttoexplainhowonecangetinvolvedwiththesuitabledistributionchannelsorhowonecanfindtherightworldsalesagency,whichinturnshouldpossessthecrucialcontactstobeabletosellthefilm.1 st part:FilmFestivalsGeorges Bollon, selection internationale, Festival International du Court Métrage Clermont‐Ferrandhttp://www.clermont‐filmfest.com/ThefestivalinClermont‐Ferrandhasbeenaroundfor32yearsandistodaythelargestandmostimportantshortfilmfestivalintheworld.Theeventoriginallygrewoutofastudentfilmclub.Sincetheleftcameintopoweratthebeginningofthe1980s,introducinganewculturalpolicy,ithasdevelopedrapidly.Apartfromthebroadgeneralaudienceof137,000spectatorsannually,the festival also attracts about 3000 representatives of the film industry, and is thereby thesecond‐largestfilmeventinFranceaftertheCannesfilmfestival.The festival is organised by the association “Sauve qui peut le court‐métrage/Commission dufilm d'Auvergne”, which apart from organising the festival also supports film projects and isengagedineducationpolicy.Thecoreofthefestivalisthecompetition,thatconsistsofthreeprogrammes:• InternationalCompetition• NationalCompetition• CompetitionLabo,showingexperimentalworks(Frenchandinternational),whichwereselectedbytheselectioncommitteefromthecompetitionentries.Submissions are made via www.shortfilmdepot.com, an online platform, which counts 28memberfestivalsworldwide.Inthisway,onesinglesubmissionallowsonetoapplytoalargenumberoffestivals.The number of submitted films is currently around 6000. This year, already 6409 films havebeen submitted to date, including 95 Swiss productions (excluding co‐productions withSwitzerlandasaminorityproducer).The“cataloguemarché”listsallthefilmssubmittedinoneyearandcanalsobeaccessedonline.The market (“Marché du court”), which takes place at the same time as the festival, can bevisitedvirtuallyontheinternet.Themarketoffers:
• around 50 stalls, where over 100 institutions from all over the world are represented(buyers,distributors,producers,etc.)• avideolibrarywithallsubmittedfilms(whichisusedmostlybybuyers,distributorsandfestivalrepresentatives)Submittingafilmisfreeofcharge.Entrytothemarketanduseofthevideolibraryarealsofreeduringthefestival.Forafeeof60euros,industryrepresentativescansignuptousethefilmdatabaseallyearround.Apartfromproductiondetails,thedatabasealsocontainstheprofilesand contact details of all accredited festival and industry representatives. The databasecurrentlycountsabout60,000films.Theprogrammeforthenextfestival(January2010)isalreadypublishedonline.ShaneSmith,ShortFilmProgrammer,SundanceFilmFestivalhttp://festival.sundance.org/2010/Shane Smith is a jury member at this year's International Short Film Festival Winterthur, andworksfornumerousinstitutions.Today,hewillspeakasaprogrammeroftheshortfilmsectionoftheSundanceFilmFestival.SundancetakesplaceinthesmalltownParkCityinUtah,andthisyearthefestivaliscelebratingits25 th anniversary(thepredecessor‐festivalwasfoundedin1978).EstablishedoriginallyasaplatformforUSindependentfilms,Sundancetodayalsooffersastageforworldcinema,shortfilms, documentaries and experimental films (including even installations). As the concept ofindependentcinemahasmeanwhilebeensoftened,thisyearwillseetheintroductionofNEXT,aLowBudgetFeatureSectionforfilmsmadeonalow‐tono‐budget.Theshortfilmsectioncontains:∙5cross‐genreprogrammes∙1animationprogramme∙1documentaryprogramme∙intermittently:1experimentalprogrammeInaddition,manyshortsarealsoshownbeforethefeaturescreeningsThe jury hands out the Short Award and the Animated Short Award. The prize winnersautomaticallyqualifyfortheOscars,aslongastheyhaven'tbeenscreenedonTVbeforetheawardsceremony.Abouttheselectionprocess:Shaneisonememberofagroupof6programmersoftheshortfilmsectionofSundance.Themembersoftheprogramminggrouphaveotherprofessions.Thefestivalreceivesabout6000short film submissions every year, of which around 80 are selected for screening. The 6000submissions are distributed across the programming group. Every member makes a preselection,whichisthenviewedbytheentireselectioncommittee.Unfortunately,thefestival
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Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...