Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...
Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...
Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...
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Questionfromtheaudience:Isthereanyinterestinmerelybuyingfilmsfor<strong>Short</strong>sTVand<strong>to</strong>notexploittheminanyotherway.Chris:Yes,thatisdone<strong>to</strong>o.<strong>Short</strong>sTVbuysnon‐exclusiverightsfor3yearsandpays20<strong>to</strong>80US$perminute.QuestionfromSimon:arethereanySwissfilmsintheprogramme?Chris:Yes,forexample“Chyenne”byAlexanderMeierand“TerraIncognita”byPeterVolkart.Question from Michael Schwarz: What's happening in terms of revenues? <strong>Short</strong>sTV is also aclien<strong>to</strong>fKFAHamburg,buthasneverpaidanyrevenues.What'shappened?Chris:Thiswasamisunderstandingandwillsoonbedealtwith.RoundTable3ThediscussionismostlyabouttherelevanceofaudienceratingsfortheTVstations.∙Chris:theratingsareimportantintheUK,whichiscurrentlya<strong>to</strong>ughmarket.InFranceandtheUS,thequotasarecurrentlynotregistered.∙ Catherine: arte doesn't want <strong>to</strong> earn money, but ratings are nonethelessimportant.Butnotforspecialsegmentssuchasshorts.Thereareotherways<strong>to</strong>convincethedirec<strong>to</strong>rsthanwithratings.∙Veronika:Intheend,it'sapoliticalquestion:SFhasaculturalmandate,andthequestionisiftheacquiredfilm(beitshor<strong>to</strong>rlong)fulfilsthismandate.ButSFhas<strong>to</strong>lookafterratings.∙Barbara:at3sat,ratingsplayarole,butnotintermsofindividualprogrammes,butforthestationasawhole.Inorder<strong>to</strong>beable<strong>to</strong>showshortfilms,thestationcompensatesbyshowingpopularanimalfilmsduringtheafternoon.∙Catherine:shortfilmsarenotshownduringprimetime.OntheGermanside,thenumber of specta<strong>to</strong>rs amounts <strong>to</strong> about 50'000, on the French side it's aboutdoublethat.FilmmakersshouldmeetTVbuyersatthefestivals,buttheyshouldmakeapoin<strong>to</strong>fsendingtheDVDs!∙ Claudius Gentinetta: Are the television audiences so stupid, or why are shortfilmsnevershownbeforefeatures?ForinstanceonaFridayorSaturdaynight?∙Veronika:wewouldlove<strong>to</strong>showmoreshorts,buttheproblemisreallyratingdemands.Bu<strong>to</strong>newouldhave<strong>to</strong>tryi<strong>to</strong>utagain.Asanexample:Re<strong>to</strong>'sfilmhadagoodtimeslotduringtheSwissFilmAwards,butitdidn'tfulfiltheexpectations.∙Re<strong>to</strong>:thefilmwasshownat19:30hrswhiletheeveningnewswasshownontheotherchannel!∙Maike:thediscussionhas<strong>to</strong>takeplaceonadifferentlevel,namelyonapoliticallevel. Politicians have <strong>to</strong> support short films. It's a question of having a culturalmandate!
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