Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...

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QuestionfromSimon:howshouldaSwissdirectorproceed,ifhewantstoseehisfilmscreenedon3sat?Barbara: send in a DVD, and 3sat will evaluate if the film is suitable or not. This often hasnothingtodowiththequalityofthework.Ifaninterestingworkissubmitted,onemakesanefforttoprogrammeitinawaythateveryoneishappy.Thepriceisrelativelylow,asitiscalculatedforthesmalltransmissionareaofSwitzerland–apoint that is often not understood. This is why most filmmakers first try to sell their film inGermany before approaching 3sat Switzerland. If the film is broadcast on 3sat, we willnonethelesspaytheSwissprice,aseverypartnercontributesitspartoftheprogramme.Wecan'tpretendthatwe'reGermany.CatherineColas,Editorforshortandmedium‐lengthfilms,arte,Mainzhttp://www.arte.tv/Arteisthemostcovetedbroadcasterforshortfilms.Thestationisacomplexentity:thecentralcommittee is based in Strasbourg, but this doesn't produce films but merely shapes theprogramme. The French side consists of arte France, the German side consists of the ARDstationsandZDF.Forshortfilms,arteFranceisthemostimportantpartner.CatherineontheotherhandsdoesnotacquireFrench‐speakingfilms,butshortsfromtherestoftheworld.arte promotes short films and is the only broadcaster worldwide that has its own short filmprogramme:“Kurzschluss”isbroadcastonceaweekonFridaynightsclosetomidnight.Asfrom2010theprogrammewillbebroadcastonWednesdaynights.Theprogrammelasts45minutesandusuallyconsistsof2to3shortsand2programmesegments,e.g.portraits,amaking‐oforfestivalreports.Butduetotheduration,thepossibilitiesarelimited.Theideallengthofafilmis12 minutes, but exceptions are naturally made. Another programme slot is dedicated tomedium‐lengthfilms(30to59minutes)andhassofarbeenbroadcastonTuesdaynights.Asfrom2010,itwillbebroadcastonMondaynights.The colleague from arte France programmes about 30 short film programmes per year andacquiresmanymorefilmsthanCatherine.AtarteFrance,theminimumpriceis400Eurosperminute,whiletheGermansidepays270Euro,eventhoughexceptionscanbemade.OntheGermanside,about25filmsareboughteveryyear.Butthereisanotherpossibility,wherebytheheadquartersinStrasbourgacquiresshortfilmsforthedaytimeprogrammeandshowsthemasfillers,whichmeansthattheyalsohavetobesuitableforchildren.QuestionfromRetoCaffi:whydoesarte/ZDFpaylessthanarte/WDR?Catherine:theflatratesarestructureddifferently,andinFrancetheflatratesarehigheragain.InGermany,thereishardlyanycompetition.WDRisabroadcasterbelongingtoARD,whichhasdifferentratesthanZDF.ButCatherinealwaystriestonegotiateashighapriceaspossible.
Unfortunately,thereisabroadcastingshiftnow,meaningthattheprogrammesarenotshownatthesametimeinthetwocountries.QuestionfromSimon:What'sthesituationwithpre‐acquisitions?Catherine:arteFranceoftenengagesinpre‐acquisitionsandco‐productions.Catherinecanonlynegotiate3to4pre‐acquisitionsand1‐2co‐productionsperyear.Moreisnotpossibleandthepricesaren'tasinterestingasontheFrenchside,andtheyvaryfromfilmtofilm.Thefinancialadviserwantsmedium‐lengthfilmstobeboughtforaflatrateof6000Euros,nomatteriftheyare30or59minuteslong.Butthepricealsodependsonifonewantsexclusiverightsfor6monthsorinternetrights,meaningthatthepricecanrisetoaround10,000Euros.Question from Simon: does SF not have higher financial possibilities to take part in coproductions?AnswerfromSusanneWach,whoworkedmanyyearsatSFasashortfilmco‐producer:thereisalimitforschoolfilmssetat10,000CHF.Forindependentproductions,theamountcanbeupto30%ofthetotalbudget.Question from Michael Schwarz: “Kurzschluss” is a good programme, but what's wrong withtheTVstations?Oneshouldstartaskingoneselfsomeeditorialquestionsaboutwhereelseonecould place shorts. In the children's programmes and in theme nights one could programmemanymoreshorts.Catherine:yes,therearesuchpossibilities,andtheyarefrequentlydiscussed,butshortfilmsareanendangeredspeciesontelevision,astheysimplydon'thavehighaudienceratings.PascaleFaurefromCanal+hascancelled.Inherplace,ChrisTidman,buyerfromShortsTVcouldbegainedasaspeaker.http://www.shortstv.com/ShortsTVisa24hourshortfilmbroadcaster.ThedistributionarmShortsInternationaldisposesof one of the largest short film catalogues, including numerous award‐winning films (Oscars,BAFTAs).Therightsincludeallmediaplatforms.ThecompanyisoneoftheleadingshortfilmdistributorsintheworldandissupportedbythecableandinternetproviderLibertyGlobal.Currentsalesplatforms:‐linearchannels:USA,GB,France,Turkey‐iTunes:USA,GB,Canada,Germany,France‐mobiletelephony:USA,LatinAmerica,Spain‐online:ShortsInternational.com,ShortsTV.com,ShortsTVfr.com‐cinema:annualreleaseofOscar‐nominatedshorts:USA,UK,Mexico(alsooniTunes).Importantpartnerships:
Page 1 and 2: Producers'Day,Friday,6November2009P
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Symposium âHow to Sell a Short Filmâ - Internationale Kurzfilmtage ...