EUROPEAN TOURISM 2010 – Trends & Prospects - VisitBritain

European Tourism in 2010: Trends & Prospects (Q2/2010) 11AccommodationHotel occupancy and RevPAR (revenue per available room) continue to grow inEurope as a whole, with growing room demand. In May, hotel performanceextended the growth experienced earlier in the year across all parts of Europe.For the entire region, occupancy rates have increased nearly 7% compared toMay of last year, with RevPAR gaining over 9%. Occupancy growth remainsstrongest in Eastern and Southern Europe, while Eastern and Northern Europeexperienced the largest gains in RevPAR during the month. These resultsreflect strength in domestic as well international visitor activity.Growing roomdemand is drivingADR and RevPARhigher.For the year through May, occupancy rates and RevPAR have improved acrossevery region. More encouraging, and a further sign of strengthening demand, isthe return of growth in room rates which typically lag demand growth in arecovery. The Average Daily Rate (ADR) grew over 2% in May for the region,and is now up nearly 1% over last year for the year to date. While Europe hasseen ADR increases as a whole, Eastern and Southern Europe are still laggingbehind last year, though the declines in ADR have narrowed for both regionsover recent months.Hotel Performance, Jan-May 2010% change year ago1086420-2-4-6EuropeSource : STR GlobalEasternEuropeOcc ADR (€) RevPAR (€)NorthernEuropeSouthernEuropeWesternEurope© European Travel Commission, July 2010