EUROPEAN TOURISM 2010 â Trends & Prospects - VisitBritain

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16 European Tourism in 2010: Trends & Prospects (Q2/2010)Russia shows continued improvement from late last year, with dramaticimprovement representing a “V-shaped” recovery for destinations whichpreviously suffered large declines. Russian visits and nights for the year-to-datehave grown for nearly every reporting destination. Given the strength in thelatter part of last year and a subdued growth forecast for Russian outbound ingeneral, we expect some moderation as the year progresses.Russia is reboundingfrom its lows of 2009.Visits from Russia to Select Destinations2010, year-to-date*, % change year ago6050403020100-10-20-30EstoniaLatviaCyprusUnitedKingdomAustriaBulgariaSloveniaNetherlandsGermanySerbiaPolandCzech Rep.MaltaRomaniaMontenegroSource : TourMIS, ETC, *date varies (Mar-May) by destinationNon-European marketsUS travel to Europe in the first quarter of 2010 followed the lacklustreperformance of the 4 th quarter last year, according to data from the USDepartment of Commerce. TourMIS data is indicating a similar trend in arrivalsto the beginning of the year, with nights underperforming visits for mostdestinations. While the US is not yet in recovery mode, we still expect to seetravel to Europe pick up in the remainder of the year, helped by favourableexchange rates. March data offers a glimmer of hope with 1% growth in UStravel to Europe.US arrivals disappointin the 1 st quarter, butweaker euro shouldhelp for the remainderof the year.Visits from US to Select Destinations2010, year-to-date*, % change year ago504030US Travel to EuropeMillions1.81.61.4y-o-y % change (rhs)US departures to Europe10%5%201.20%100-10-20-30MontenegroEstoniaNetherlandsLatviaCyprusPolandGermanySerbiaIreland RepCzech Rep.SloveniaRomaniaAustriaBulgariaUnitedKingdomMalta1.00.80.60.40.2-5%-10%-15%Source : TourMIS, ETC, *date varies (Mar-May) by destination0.0Jan-07 Jan-08 Jan-09 Jan-10Source : OTTI, US Dept of Commerce-20%© European Travel Commission, July 2010
European Tourism in 2010: Trends & Prospects (Q2/2010) 17The early data from 2010 is also showing hopeful signs of the return of theJapanese traveller which has been disappointing outside Asia in recent years.The median growth rate for reporting countries is 7% for the year, with morethan half of those countries seeing growth from Japan. Japanese outbound isnow expected to be more robust growing over 10% this year, with riskremaining to the upside.Japan shows signs ofa long-awaitedrecovery.Visits from Japan to Select Destinations2010, year-to-date*, % change year ago50291%403020100-10-20-30CyprusPolandCzech Rep.RomaniaNetherlandsEstoniaUnitedKingdomGermanyAustriaMontenegroBulgariaIreland RepSlovenia-40-50Source : TourMIS, ETC, *date varies (Mar-May) by destination© European Travel Commission, July 2010
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