EUROPEAN TOURISM 2010 – Trends & Prospects - VisitBritain

12 European Tourism in 2010: Trends & Prospects (Q2/2010)Revenue per available room (RevPAR) stands nearly 6% above last year’s levelthrough May. Despite the drop in ADR for Eastern and Southern Europe,RevPAR is still positive due to continued demand growth through the first fivemonths of the year. Occupancy growth for the year to date has been strongestfor Eastern and Southern Europe, while all regions within Europe have seenoccupancy rates increase and the continent stands 5% above last year’s levelsthrough May with all but two countries reporting occupancy growth.The below chart shows a striking contrast to the same chart for internationaltourist arrivals. Of the 27 countries with lodging data, 25 are showing growth inoccupancy rates. This contrasts with what we noted for tourist arrivals whereonly 15 out of 28 reporting countries showed growth. Several points may beraised to help explain the disparity. First, domestic tourism is included in thelodging data and is likely improving hotel performance. Second, the declines intourist arrivals may be greater for those not staying in paid accommodation (e.g.VFR) which would not affect the lodging figures. It should also be noted that thedata from STR Global is based on a sample of hotel properties in each country.Its coverage tends to be strongest within the larger hotel managementcompanies.Hotel Occupancy, May 2010 YTD% change year ago20151050-5LatviaAustriaTurkeyEstoniaRussiaItalyRomaniaSpainCzech RepublicFinlandMaltaPolandHungaryBelgiumSlovakiaIrelandNetherlandsSwitzerlandGermanyUnited KingdomDenmarkFranceSwedenPortugalLithuaniaNorwayGreece-10Source : STR Global© European Travel Commission, July 2010