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4 European Tourism in 2010: Trends & Prospects (Q2/2010)higher rates. Data from STR Global showedrevenue per available room more than doublingfor the week ending 17 April at airport propertiesin Brussels and Frankfurt and more than 50%increases at other airport properties acrossEurope.Thus, European destinations only felt anestimated 31% of the potential impact of lostvisitation, amounting to €641 million in lost sales.Total losses for the aviation industry anddestinations in Europe amounted to €1.7 billionfor the week. The total GDP impact for Europe(for aviation and destinations) is estimated at€1.9 billion, including indirect impacts and lostworker productivity.Impacts of Aviation Shutdown0 EuropePassengers Affected (by destination) 4,391,337Gross Aviation Impact 1,188,541,585Net of… -Deferred Airfares 174,692,663Net Aviation ImpactNet of…€ 1,013,848,922Gross Destination Impact 2,068,257,857Net of… -Stranded Passenger Spend 958,343,971Domestic Substitution Spend 152,061,445Deferred Travel Spend 316,611,346Net Destination Impact € 641,241,094Net Business Sales Impact € 1,655,090,015GDP ImpactsDirect - Air Transport 693,230,375Indirect - Air Transport 320,618,547Induced - Air Transport 101,384,892Destination Impacts 705,365,718Productivity Losses 127,206,000Total € 1,947,805,532Share of One-Week GDP 0.67%The majority of global impacts (56%) wereexperienced by Europe as all affected flightstouched the region. The Americas felt theeffects of the shutdown with 20% of the globalimpact on aviation and destination sectors.Total GDP Losses Around the World$ Bn$3.0$2.5$2.0$1.5Productivity LossesDestination ImpactsInduced - Air TransportIndirect - Air TransportDirect - Air Transport$1.0$0.5$-Europe MEAF Americas AsiaSource : Oxford Economics© European Travel Commission, July 2010
European Tourism in 2010: Trends & Prospects (Q2/2010) 52010 Tourism Performance Summary• Of 28 reporting countries, just 15 have posted international tourist arrivalsgrowth in the first several months of the year. This is remarkable given thedeclines experienced by most countries last year. Northern Europe inparticular has continued to contract this year while Western and SouthernEurope appear to have turned the corner.• Inbound tourism spending (receipts) is generally underperforming visits asspending per visit remains below last year’s levels. Of nine reportingcountries, six have contracted further in 2010.• However, lodging data tell a more encouraging story of improvements invisitor demand, including both domestic and international use. All but threecountries report improvements in occupancy through May. However, pricingpower remains weak with average rates still well below last year’s prices forthe vast majority of countries.• Given this broad turnaround in occupancy rates, it is likely that domestictourism is generating much of the growth across Europe.Foreign Visits to Select Destinations2010, year-to-date*, % change year ago151050-5-10-15-20EstoniaNetherlandPortugalGermanyTurkeyHungaryPolandLatviaMaltaAustriaSloveniaSwitzerlandCzech Rep.RomaniaBulgariaFranceCroatiaFinlandSpainSerbiaCyprusUKUkraineFYRMontenegroIreland-25Source : TourMIS, ETC, *date varies (Mar-May) by destinationForeign Nights in Select Destinations2010, year-to-date*, % change year ago2520151050-5-10-15-20-25EstoniaNetherlandsNorwayMaltaPolandLatviaAustriaSloveniaCzech Rep.FinlandSerbiaDenmarkRomaniaMontenegro-30Source : TourMIS, ETC, *date varies (Mar-May) by destinationInternational Tourist Arrivals% change year agoTourism Receipts, 2010 Jan-April% change year ago, local currency4.0%2.0%0.0%20092010 ytd4.0%2.0%0.0%-2.0%-4.0%-6.0%All EuropeNorthernWesternCentral/EasternSouthern/Med-2.0%-4.0%-6.0%GermanyGreeceFranceItalyAustriaUKSpainHungaryPortugal-8.0%-8.0%-10.0%Source : UNWTO-10.0%Source : IMF© European Travel Commission, July 2010
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