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Professional & ReferenceBusiness*9781599183398*START YOUR OWN GREEN BUSINESSBy Rich MintzerFebruary 2009 / HardcoverISBN: 9781599183398 / US$17.95[An Entrepreneur Press Title]The experts at Entrepreneur help you identify your business goals and discover a “greener” path when it comesto building, launching and running your new business. Our experts take you step by step, from turning your businessidea green to developing earth-friendly business and long-term, sustainability plans. Learn the ins and outsof incorporating green policies, products and guidelines and developing environmentally-beneficial relationshipsno matter what industry you enter.Plus, gain priceless insight, tips and resources from first-hand interviews and profiles of practicing eco-preneurs,successful business owners and green industry experts. This guide to green startups offers the tools necessary togain the eco-advantage in today’s business world.FINANCE,INSURANCE & REAL ESTATE*9780071629614*SAFE MONEY IN TOUGH TIMESEverything You Need to Know to Survive the Financial CrisisBy Jonathan PondJanuary 2009 / Hardcover / 256 pagesISBN: 9780071629614 / US$19.95The “perfect storm” of global economic disaster is now hitting every area of personal finance. Retirement accounts,retiree nest eggs, home prices, and just about everything else of value are being swept away in the chaos. You caneither passively try to wait out the storm or take immediate action to protect yourself, your family, and your future.In Safe Money in Tough Times, Jonathan Pond explains how to stay afloat while the economy sinks. Employingthe practical, commonsense knowledge and wisdom that has made him one of America’s most popular personalfinance experts, Pond helps you both weather the storm and position yourself to profit when the economy inevitablyrebounds. He tackles every area of your financial life that is or will soon be affected by the Great Recession,from investing defensively and selecting the safest investments to strategies for paying insurance and tuition billswhen times are tough.Complete with checklists and worksheets, this prescient guide provides everything you need to take control ofyour investments, beat the recession, and develop an all-weather financial and investment plan that will last alifetime.*9780071438902*BANKING ON RELATIONSHIPSBy Paul SiegelJanuary 2009 / Hardcover / 320 pagesISBN: 9780071438902 / US$65.00In today’s crowded banking industry, the key to competitive advantage lies in personalized customer service.Banking On Relationships provides 10 market-proven operating principles for banks to create mutually beneficialrelationships with customers at every touch point—marketing, sales, customer service, and field support. As aggressivecompetition and strict cost-cutting initiatives combine to make customer retention more difficult than ever,the book’s focus on integrating people, process, and technology is both valuable and unique.4New from McGraw-Hill January-February 2009
BusinessProfessional & ReferenceINVESTMENT*9780071591263*ENTREPRENEURIAL FINANCEFinance and Business Strategies for the Serious EntrepreneurSecond EditionBy Steven Rogers, Northwestern UniversityJanaury 2009 / Hardcover / 372 pagesISBN: 9780071591263 / US$59.95Written by one of the country’s leading professors of entrepreneurship, Entrepreneurial is the definitive guide to settingup and managing the financial aspects of a business. Steven Rogers covers all the major topics—from writing agrowth business plan and compiling and understanding financial statements to making a company profitable, valuinga company, and raising additional venture capital.*9780071615150*STANDARD & POOR’S 500 GUIDE 2009By Standard & Poor’sFebruary 2009 / Softcover / 1024 pagesISBN: 9780071615150 / US$39.95The S&P 500 Index is the most watched index in America—if not the world. Whether you’re an individual investorlooking to make a smart stock purchase, an executive researching corporate competitors, or a job seeker looking forconcise and up-to-the-minute overviews of potential employers, Standard & Poor’s 500 Guide, 2009 Edition deliversthe critical, often hard-to-find information you need.*9780071615174*THE SEVEN RULES OF WALL STREETCrash-Tested Investment Strategies That Beat the MarketBy Sam StovallFebruary 2009 / Hardcover / 192 pagesISBN: 9780071615174 / US$21.95It’s an old saying, but this Wall Street adage is as relevant today as when it was first uttered. It worked once againduring the market decline that began in 2008. In The Seven Rules of Wall Street, Sam Stovall, master investmentstrategist and expert on stock market history, presents seven familiar sayings that not only convey enduring truthsbut also serve as superb investment strategies. In this engaging guide, Stovall subjects his chosen sayings to thefacts of history and to his own personal experience. When it comes to building a portfolio, for instance, should you “letyour winners ride, but cut your losers short”? Absolutely. “On average,” Stovall writes, “the ‘winners’ beat the marketby a near two-to-one margin. The winners also beat the losers most years: seven out of every 10 years.”To support his conclusions, Stovall complements his sharp insight with the results of detailed back-testing, as wellas tables and charts drawing on decades of stock market data. A fun and lively read, The Seven Rules of Wall Streetprovides an abundance of wisdom in remarkably few words--proving that investing books can be as entertaining asthey are educating.CONTENTSIntroduction1. The Key to Investment Success2. Let Your Winners Ride, Cut Your Losers Short3. As Goes January, So Goes the Year4. Sell in May, And Then Walk Away5. Buy Straw Hats in Winter and Overcoats in Summer6. Don’t Fight the Fed7. Don’t Get Mad-Get Even!8. There’s No Free Lunch on Wall Street9. There’s Always a Bull Market SomeplacePrices in US$ are subject to change without notice.Shipping and handling charges are extra.5
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