Hui-ling Wang - Staff

Interaction-level AnalysisNo analogue for interaction-level analysis exists inthe current literature on strategy– Hofer and Schendel (1978) define 4 hierarchical levelsof strategy: enterprise, corporate, business andfunctional. Interaction-level analysis is sub-functional.– Dyer and Singh (1998) define relational view ofstrategy. The unit of analysis is inter-organizational (anetwork or coalition of firms). Interaction-level analysisviews the problems from the perspective of a singlefirm, and is more fine-grained.