Hui-ling Wang - Staff

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Interaction-level View of StrategyDistinct from application of MBV or RBV notions to smallerunits of analysis– MBV or RBV-based analysis may yield very different(even inconsistent) pictures in the same businesscontext• e.g., a large firm may have high bargaining powerdue to size and positioning in a market, but may havelower bargaining power in the instance of a specificproduct (possibly due availability of substitutes)– Interaction-level strategy must be constrained byorganizational strategy – these are constraints ofstrategic consistency
Strategic ConsistencyA pair of strategies are inconsistent if any of thefollowing hold:– The two strategies lead to contradictoryeffects, e.g. a strategy that seeks to increase R&Dfunding and another that seeks to cut costs byreducing R&D funding– The two strategies have resourcerequirements that cannot be simultaneouslysatisfied
Page 1 and 2: Hui-ling WangPh D student, part-tim
Page 3 and 4: The Project to be Discussed I• Re
Page 5 and 6: eB2B ConfigurationBusinessmodelsMar
Page 7 and 8: eB2B RelationshipsTraditional B2Bde
Page 9 and 10: Interaction-level AnalysisInteracti
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Page 15 and 16: Potential for Academic Collaboratio
Page 17 and 18: Personal Areas of SuccessGood at so

Hui-ling Wang - Staff

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