Hui-ling Wang - Staff

More documents

Recommendations

Info

B2B e-commerce decisions: strategic or operational ?Claim: B2B e-commerce (eB2B) decisions are strategic• eB2B requires that we focus on the configuration of a firm’sB2B interactions, while traditional B2B is focused on individualtransactions• eB2B configurations impact a firm’s market positioning(whether as a buyer or seller)• eB2B configurations have larger impact (both in physical andtemporal scope)• eB2B configuration decisions are on-going and long-term(traditional B2B decisions are situational, and medium- toshort-term in scope)• eB2B configuration decisions are about deployment ofresources (and not employment of resources)• eB2B configuration investments are significant, both in sizeand in impact to profitability
eB2B ConfigurationBusinessmodelsMarketmechanismsTechnologicalplatformsRelationshipselection• eB2B Configuration: the collection businesses models, market mechanisms,technological platforms and relationship selection criteria that determine howa firm conducts B2B e-commerce.
Page 1 and 2: Hui-ling WangPh D student, part-tim
Page 3: The Project to be Discussed I• Re
Page 7 and 8: eB2B RelationshipsTraditional B2Bde
Page 9 and 10: Interaction-level AnalysisInteracti
Page 11 and 12: Interaction-level View of StrategyA
Page 13 and 14: Strategic ConsistencyA pair of stra
Page 15 and 16: Potential for Academic Collaboratio
Page 17 and 18: Personal Areas of SuccessGood at so

Hui-ling Wang - Staff

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?