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value chain/ market analysis of the orthodox tea sub ... - Nepal Trade

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from Germany are halssen and Lyon Gmbh, Teegschwendner Gmbh, J.Fr. Scheibler Gmbh &Co, and Ludwig H.O. Schroeder & Rudolph hamann.Mostly high grade <strong>orthodox</strong> leaf black <strong>tea</strong> is exported overseas. During overseas export, <strong>the</strong>buyers usually demand international certification like HACCP, ISO and/or Fair <strong>Trade</strong> andtest <strong>the</strong> sample for various quality parameters such as MRLs, labeling, and packaging. Thereis more demand for organic and specialty <strong>tea</strong> by overseas buyers. The USA <strong>tea</strong> <strong>market</strong> isemerging and has greater requirements for specialty <strong>tea</strong> such as flavor <strong>tea</strong>, and blended <strong>tea</strong>s.Some portion <strong>of</strong> <strong>tea</strong> enters <strong>the</strong> domestic <strong>market</strong>; however, <strong>the</strong> domestic <strong>market</strong> iscomparatively small and is made up <strong>of</strong> both domestic buyers and foreign nationals.3.5 Enablers and FacilitatorsMany commodity specific organizations, cooperatives, farmer based organizations, domesticand international nongovernmental organizations, government ministries and departments, <strong>tea</strong>boards, and o<strong>the</strong>r organizations have been involved in <strong>the</strong> development <strong>of</strong> <strong>the</strong> <strong>orthodox</strong> <strong>tea</strong>sector and have conducted various activities at different levels <strong>of</strong> <strong>the</strong> <strong>orthodox</strong> <strong>tea</strong> <strong>value</strong><strong>chain</strong>. Some <strong>of</strong> <strong>the</strong> major enablers are summarized below.3.5.1 Commodity specific organizationsThere are commodity specific organizations at <strong>the</strong> <strong>value</strong> <strong>chain</strong> production level, processinglevel, and <strong>market</strong>ing level. The Central Tea Cooperative Federation (CTCF) is involved inproduction level. In <strong>the</strong> processing and <strong>market</strong>ing levels; HOTPA and HIMCOOP areactively involved. Similarly, District Chambers <strong>of</strong> Commerce and <strong>the</strong> Federation <strong>of</strong> <strong>Nepal</strong>eseChambers <strong>of</strong> Commerce and Industries (FNCCI) are also assisting in <strong>the</strong> development <strong>of</strong> <strong>the</strong><strong>tea</strong> sector.Central Tea Cooperative Federation (CTCF): CTCF is an umbrella organization made up<strong>of</strong> district level <strong>tea</strong> producers cooperatives. Its primary role is to conduct advocacy andlobbying activities at <strong>the</strong> national level in support <strong>of</strong> <strong>tea</strong>. It was established in September2010 and till date has members from four <strong>tea</strong> producers cooperative associations and 56 <strong>tea</strong>producers cooperatives from seven districts including Ilam, Jhapa, Panchthar, Tehrathum,Dhankuta, Udaypur and Bhojpur.Himalayan Orthodox Tea Producers Association (HOTPA): HOTPA was established in1998 to address <strong>the</strong> issues and problems faced by <strong>the</strong> <strong>Nepal</strong>ese <strong>orthodox</strong> <strong>tea</strong> industry and toestablish <strong>orthodox</strong> <strong>tea</strong> as a major export commodity. HOTPA currently has 22 memberscomprising <strong>of</strong> Tea Farmers Federations, <strong>tea</strong> gardens, and <strong>tea</strong> estates and processing factories.From its inception, HOTPA has been actively involved in providing trainings to farmers,international <strong>market</strong>ing, Code <strong>of</strong> Conduct (CoC) implementation, policy advocacy and muchmore in partnership with various donor agencies including: USAID, GIZ, JICA, SNV, DFID,IDE and Winrock International.Himalayan Tea Producers Cooperative (HIMCOOP): HIMCOOP is a <strong>market</strong>ingcooperative established in 2003 and is an association <strong>of</strong> 17 industry specific members.Toge<strong>the</strong>r with HOTPA, HIMCOOP has established several international <strong>market</strong> linkages,promoted <strong>the</strong> <strong>Nepal</strong> Tea brand through participation in numerous trade fairs, <strong>tea</strong> events, andhas been involved in providing necessary assistances such as sending samples, inquiringbuyers, disseminating product information, quality controls, policy advocacy and o<strong>the</strong>rs.Value Chain/Market Analysis-Orthodox Tea 24

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