value chain/ market analysis of the orthodox tea sub ... - Nepal Trade

the tea industry. The program should conduct awareness program at field and conductdialogues with concerned department of Government as well as Chambers for theproper implementation towards prohibiting banned products.· Conduct policy lobby for duty free or duty concessions in importation of agriculturalequipments and packaging materials.· Assist in the facilitation of regular dialogues and coordination between farmers,employee and employers for labor issues and other concerns.· Expansion of tea plantation area: There is high potential for the expansion of teaplantation area in the current tea producing districts as well as other parts of thecountry. NTCDB, with its seven extension project in various districts, is working inthe expansion of tea plantation area. In partnership with NTCDB, potential teaplantation can be identified and expansion program can be conducted.· Establishment of Tea Research and Development and Training Center (TRDTC):Coordination can be done with concerned government agency in initiating the conceptof development of TRDTC. The center will be able to produce professionals whichwill fulfill the present human resource gap and have a long term positive effect.· Conceptualization of a Tea Park: Tea Park is a new concept emerging in major teaproducing country where tea related activities are conducted. It may consist of teaprocessing factories, laboratory, blending facility, warehousing facility, tea exhibitionhall, tea tasting facility, tea museum and many more. The concept of Tea Park is toprovide all the services required for tea sector within a single compound. Consultationcan be conducted with related stakeholder including government on the concept ofTea Park and if found feasible assistance can be provided.· Assistance in Geographical Indicators: Geographical indicators can be used asmarketing tool and is done in production area of exporting countries like Darjeeling inIndia, Dimbula/Nuwara Eliya in Sri Lanka. The production and processing and thequality of the final product in such clearly defined and identified areas has to beclosely studied and special features associated with them classified to use asmarketing materials.· Upgrades/establishment of link road: Assistance can be provided to upgrade/establishlink roads between production areas and factory as per the urgency/importance. Thiswill help maintain freshness of green leaf and also provide some assistance to farmers.Value Chain/Market Analysis-Orthodox Tea 41