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AGENDA AT A GLANCE:DAY 1: 25TH SEPTEMBER 2013 DAY 2: 26TH SEPTEMBER 2013MORNING PLENARY:• Wi-Fi evolution, opportunities and business models• The state of the public Wi-Fi market in 2013• Developing partnerships• Achieving competitive differentiation• Integrating Wi-Fi into a mobile broadband strategySTREAM A:Wi-Fi Business Models• Public Wi-Fi: How to gain a small businessfootprint• International Wi-Fi deployment casestudies• Building Wi-Fi into the broadband package• Understanding user expectations of Wi-Fi• Creating a commercial value proposition• Evaluating the revenue potential of Wi-FiadvertisingINNOVATION ACCELERATOR SESSION:The leading independent Wi-Fi companies are invited to take the stage to delivera series of 3 minute elevator pitches, presented to the full conference audienceand commented on and scored by an independent panel of judges.STREAM B: Next GenerationWi-Fi Network Technologies• NGH Next Generation hotspots / Passpoint/ Hotspot 2.0• Next generation hotspot standardisation:creating a quality user experience• SIM Authentication• Gigabit Wi-Fi & 802.11• Interworking with external networks, 3Gand 4G• VoWi-Fi• Improving policy control to facilitate Wi-Fiinteroperability and integration18.05 CLOSE OF DAY ONE & NETWORKINGFLIGHT ON THE LONDON EYEANALYST BREAKFAST BRIEFINGS:Ask the experts in-depth questions at the interactive roundtable breakfast briefings,topics to be addressed include:1. Next Generation Hotspots2. Wi-Fi pricing models3. Wi-Fi roaming4. Wi-Fi offload5. Wi-Fi competitivedifferentiation6. Small Cells and Wi-Fi7. Achieving heterogeneousnetworksMORNING PLENARY:• Developing an immediate and long term sustainable Wi-Fi strategy• Case Study: Successfully deploying a city wide Wi-Fi network• Connecting the Wi-Fi ecosystem: The role of mobile device manufacturers & OS vendors• Making social Wi-Fi work: finding the potential in C2C Wi-Fi marketing• Examining the commercial viability of free public Wi-Fi business modelsSTREAM C: New business models:Enterprise, retail, transit, public access• Retail Wi-Fi: A series of innovative businessmodel case studies• Making the business case for offering Wi-Fi asa value add in the retail sector• Building an insightful Wi-Fi analytics platform• Outlining the business model and deploymentof Free Skype Wi-Fi• Examining the ‘taoptoWifi’ business model• Wi-Fi in Transport• Wi-Fi connectivity on London Undergroundand transport networks17:30 CLOSE OF CONFERENCESTREAM D: Wi-Fi Roaming -A missed opportunity?• Wi-Fi roaming: opportunities andchallenges• Examining the business case and how toof launching a Wi-Fi roaming service• Next Generation Hotspot: The commercialopportunities• Simplifying the consumer roamingexperience using Skype Wi-Fi• Wi-Fi and M2M: creating new revenueopportunitiesMEET THE TEAM:SARAH BAILEYConference ProducerEmail: sarah.bailey@informa.comCAROLINE HICKSEditorWireless Network NewsEmail: caroline.hicks@informa.comTwitter: @CHicksy_1LAUREN MENZIESHead of VIP RelationshipsEmail: lauren.menzies@informa.comMARCUS ZOLLERSenior Sales ExecutiveEmail: marcus.zoller@informa.comREASONS TO ATTEND THEWIFI WORLD SUMMIT:Innovative new case studies from those pushing theboundaries of public Wi-Fi deploymentsTailor your conference experience to your needs:mix & match from the Business stream andTechnology streamBEYOND OFFLOAD: featuring case studies from retail,transport, enterprise and social & public Wi-FiKeep up to speed on the latest start up technologieswith our Innovation AcceleratorGain a better understanding of how the WiFiecosystem fits together and where businessopportunity lies for your organisationWWW.WIFIWORLDSUMMIT.COM