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PUBLIC WIFI MASTERCLASS:Assessing emerging innovation, hot trends & monetisation modelsin the broader public WiFi ecosystemRegistration: 1:00pmThis workshop will last from 1:30pm - 5:30pmTUESDAY 24TH SEPTEMBERLed by:MIKE ROBERTSPrincipal AnalystInforma Telecoms& MediaDIMITRIS MAVRAKISPrincipal AnalystInforma Telecoms& MediaWORKSHOP OBJECTIVES• Pinpoint the next waves of growth in thepublic WiFi market and the drivers andinhibitors shaping the speed and scale of thesetrends• Outline the initiatives implemented byInternet giants (Facebook, Google, Skype, etc)around public WiFi and understand the strategicdrivers underpinning such moves• Scrutinise the actual success of WiFimonetisation models and highlight what’sworking, what isn’t and why• Analyse changing consumer behaviour anduser experiences in the era of next-generationWiFi and cellular networks• Spot the next big thing: the multi-billion dollarSME market opportunity for public WiFi• Provide clear conclusions and actionablerecommendations for building a winningWiFi strategy• Identify the business models of the hot newstart-ups shaping innovation in the public WiFimarket beyond the telcoWHO WOULD BENEFIT FROM THIS WORKSHOP?1. CARRIERS:a. Wanting to track potential new competitivethreats from an early stage and minimise therisks to their businessb. Hoping to cut through the hype tounderstand the business models that offergenuine future monetisation opportunities2. VENDORS:a. Wishing to identify new market and segmentopportunities for their products and servicesb. Wishing to build a complete understandingof the status of the broader public WiFiecosystem, both inside and outside the telcocommunity3. START-UPS, INTERNET PLAYERSa. Looking to understand the size of public WiFiopportunity and the strategies of potentialpeers, partners or suppliersb. Wishing to understand the opportunities andrisks that can build and strengthen a newbusiness case4. INVESTORS AND INNOVATION SCOUTSa. Hoping to identify the hot new trends andcompanies shaping innovation in the publicWiFi marketb. Wishing to understand the risks that couldthreaten existing investments into the publicWiFi space5. VENUE OWNERSa. Seeking to understand the potential valueof WiFi to their business beyond pureconnectivityb. Keen to understand the best practiceimplemented by others from around theglobe6. ANYBODYa. Interested in understanding the trends thatwill shape the next phase of growth in thepublic WiFi marketb. Wishing to obtain market, competitor or userinsights to feed into strategic planning andnear-term decision-makingWORKSHOPMike RobertsPrincipal AnalystInforma Telecoms & MediaMike Roberts is Principal Analyst at Informa Telecoms & Media with a focus on carrierstrategy and technology in the Americas and globally. Mike is based in the US and managesInforma’s research teams in North and Latin America. His work includes consulting for clientsand managing and producing research for Informa’s Intelligence Centres and its WorldCellular Information Service (WCIS) and World Broadband Information Service (WBIS)databases. His recent research and consulting has covered innovation & disruptionin carrier strategies for Wi-Fi, VoLTE and LTE. Mike was previously based in London,UK and has been researching and consulting in the global mobile, wireless andfixed markets for more than a decade. He regularly consults for clients, presentsat key industry events, judges industry awards and provides expert commentaryto the press on carrier strategy and technology in the Americas and globally.Dimitris MavrakisPrincipal AnalystInforma Telecoms & MediaDimitris Mavrakis is a Principal Analyst withInforma Telecoms & Media. He is part of theNetworks team where he covers a range oftopics including Next Generation Networks, IMS,LTE, WiMAX, OFDM, core networks, networkAPIs and identifying emerging strategies for themobile business.Dimitris is also actively involved in Informa’sconsulting business and has led several projectson behalf of Tier-1 operators and key vendors.Join the evening networking flight on the London Eye