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D INDEPENDENT RESEARCH DRIVEN AGENDAWI-FI OFFLOAD10:05 OPERATOR CASE STUDY: Making the case forWi-Fi offload• Making the case for an integrated Wi-Fi and smallcells solution for intelligent data offload• Implementing advanced traffic management, sharingWi-Fi and small cell channels• Examining standards work to date and futurerequirements• Examining the success of network deployments todateAdnan Salkic, Principal Consultant NetworkPlanning and Performance,Saudi Telecom CompanyOPERATOR10:30 Networking Coffee & Exhibition VisitSOCIAL AND FREE WI-FI MODELS11.15 Examining the commercial viability of freepublic Wi-Fi business models• Making the business case for offering free public access• Addressing the questions of commercial viability forsuch a service• Examining the evolution of community Wi-Fi networks• Charting the rise of social media led Wi-Fi networksAugusto Filipe Reis, Senior Manager, productmarketing, ZON11:40 Making social Wi-Fi work: finding thepotential in C2C Wi-Fi marketing• Social Media Marketing through WiFi – creatingtargeted, consumer driven viral campaigns• Who owns the data? Making the most of WiFi networkconsumer data to track growth and gain fresh insight• Making Wi-Fi an viable, scalable proposition forbusiness owners – large or smallJasbir Singh, Co-Founder, WaveSpot12.05 The network for the globally mobile is... Wi-Fi- the great telecom disruptor• A synopsis of the global Wi-Fi market; history repeatsitself• How Wi-Fi is challenging the status quo, and winning• Wi-Fi monetization strategies for Service ProvidersEvan Kaplan, President and CEO, iPassand exhibition visitSTREAM D: Wi-Fi Roaming – A Missed Opportunity? Plus M2M Wi-FiChair’s IntroductionRobert Duncan, President, Mobility Consulting14:00 OPERATOR CASE STUDY: The latent demandfor Wi-Fi roaming: opportunities andchallenges• Is the driver for Wi-Fi roaming to increase revenuefrom customers or to attract more customers anddrive customer loyalty?• What are the main roadblocks for W-Fi roaming andhow to overcome them• Will Wi-Fi roaming cannibalise cellular? How is thisimpacted by 4G spectrum fragmentation?• Quantifying the advantage of Wi-Fi for data offloadwhen roaming• Making the case for bundling Wi-Fi roaming intopostpaid packages• Examining the latest standards for Wi-Fi roamingand the role that the different layers of the valuechain need to fulfilChristian Wollner, Head of Product ManagementMobile Solutions, Deutsche TelekomOPERATOR14:25 Realising the Wi-Fi roaming opportunity• Detailing a Wi-Fi pricing and roaming strategy todrive customer satisfaction and take up• Detailing specific Wi-Fi packages for postpaid andnon postpaid customers• Bundling Wi-Fi roaming into standard roamingpackagesSpeaker to be confirmed14:50 INTERACTIVE PANEL SESSION: Examiningthe business case and how to of launching aWi-Fi roaming service• Understanding the business case and main driversfor enabling Wi-Fi connectivity – is it profit orcustomer experience?• Building successfull Wi-Fi roaming relationships• Understanding consumer Wi-Fi roaming behaviourPanellists: Christian Wollner, Head of ProductManagement Mobile Solutions, Deutsche TelekomBjorn Thorngren , VP of international markets,Boingo WirelessShadi Mahassel, Program Manager, Skype15:30 Networking Coffee & Exhibition Visit16:15 SERVICE PROVIDER CASE STUDY: NextGeneration Hotspot: The commercialopportunities• Low rates, high volume, seamless experience: Thepromise of Next Generation Hotspot• Can we all get along?: Negotiating roamingrelationships in the Next Generation Hotspotecosystem• A HetNet solution: Increased efficiencies and costsavings through converged Wi-Fi and DAS networks• The wireless land grab: What high-traffic consumervenues will be the next mobile roaming portfoliomust-haves?Bjorn Thorngren, VP of international markets,Boingo Wireless“This is the strongest WiFi conference that I have attended. The agendaincluded some excellent speakers and reflecting the numerous WiFibusiness models that co-exist/compete today.”Paul Miller, Chief Marketing Officer, O2 WifiPANEL DISCUSSIONSERVICE PROVIDER16.40 SERVICE PROVIDER CASE STUDY:Simplifying the consumer roamingexperience using Skype Wi-Fi• Outlining the Wi-Fi based offering from Skype, andhow it benefits international roamers• Determining the impact on roaming revenuegeneration and understanding how Skype chargeusers for their usage• Understanding how Skype works in partnership withWi-Fi operatorsShadi Mahassel, Program Manager, SkypeSERVICE PROVIDER17:05 OPERATOR CASE STUDY: Wi-Fi and M2M:creating new revenue opportunities• What are the opportunities for Wi-Fi M2M?• Identifying and validating M2M Wi-Fi marketverticals• How are other competitive technologies affectingM2M Wi-Fi growth?Stephan Keuneke, Head of M2M Business Support,Deutsche TelekomOPERATOR17:30 Close of conferenceDAY 2JOIN THE DEBATE ON TWITTER! @wirelessnetnews #WifiWorld