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DAY 1: WEDNESDAY 25TH SEPTEMBER08.15 Registration opens08.45 Conference welcome and speed introductionsCaroline Hicks, Research Manager & Editor,Wireless Networks, Informa Telecoms & Media08.50 Chair’s IntroductionDimitris Mavrakis, Principal Analyst, Networks atInforma Telecoms & Media09:00 ANALYST KEYNOTE: The state of the public Wi-Fimarket in 2013: Innovation, key trends and businessmodels underpinning the next wave of Wi-Fi growth• Assessing the success of public Wi-Fi monetisation modelsand highlight what’s working, what isn’t and why• Pinpointing the business models of the hot newstart-ups shaping innovation in the public Wi-Fi marketbeyond the telco• Examining M&A activity in the public Wi-Fi market andthe conclusions which can be drawnMike Roberts, Principal Analyst,Informa Telecoms & MediaKEYNOTE“Very important conference for themobile environment and future”Thomas Rambold, President & CEO, DESS Consulting09:25 OPERATOR CASE STUDY: Developing apartnership with a Wi-Fi community• Success factors for attractive Wi-Fi proposition• Developing a competitive Wi-Fi service with a partner• Integrating into the operator portfolioAxel Diehl, Head of Mobile Data,Deutsche Telekom, GermanyOPERATOR09:50 OPERATOR CASE STUDY: Telco Wi-Fi strategy2013 update: Assessing partnership success andimplementation business models• Examining the evolution of a Wi-Fi business strategy• Is there a Wi-Fi business model?• Outlining plans for new data and retail Wi-Fi businessmodelsGavin Franks, Managing Director, O2 WifiOPERATORCOMPREHENSIVE AN10:15 Networking Coffee & Exhibition Visit13:00 Innovation Accelerator Session:Presenting the most excitinginnovations in the Wi-Fi space!13:30 Networking lunchChair’s IntroductionSimon Saunders, Director - Technology, Real Wireless14:30 Public Wi-Fi: How to gain a small business footprint• How can telcos work with small businesses to create asignificant public Wi-Fi footprint?• What are the unique opportunities for independent,small businesses to create value by offering publicWi-Fi? How to set-up a public Wi-Fi offering gearedtowards small businesses• Public Wi-Fi benefits for telcos, including data miningand increased revenuesÁlvaro Prieto, Head of Business Development, Fon14:55 OPERATOR CASE STUDY: International Wi-Fideployment case study: Creating, profitablecustomer centric Wi-Fi services• Outlining the business case for the O-zone Wi-Fistrategy• Highlighting key challenges and opportunities indeployment• Examining future development plansBobby Sarin, CEO, O-ZoneOPERATOR15:20 OPERATOR CASE STUDY: InternationalWi-Fi deployment case study: TelkomIndonesia’s Wi-Fi strategy• Outlining the business case for the Telkom IndonesiaWi-Fi strategy• Highlighting key challenges and opportunities indeployment• Examining future development plansOki Wiranto, Senior Manager for BizPlan &Infrastructure Development, Telkom IndonesiaOPERATORSTREAM A: Wi-Fi Business Models15:40 OPERATOR CASE STUDY: Wi-Fi as part of themobile broadband customer experience• Building Wi-Fi into an overall broadband package• Using Wi-Fi to boost in building coverage• Addressing challenge of creating a seamlessbroadband experience- Heterogeneous access points management- User experience simplificationJean-Sébastien Bedo, Strategic advisorOrangeOPERATOR16:05 Networking Coffee & Exhibition Visit16:50 OPERATOR CASE STUDY: Understanding andmeeting user expectations of Wi-Fi• Outlining users understanding of Wi-Fi - downloadspeed and data caps• Quantifying users health and usability concerns• Is Wi-Fi always the best at home?• Consumers password and security concernsAdrien Pitrat, Head of UsabilityBouygues TelecomOPERATOR17:20 OPERATOR CASE STUDY: International Wi-Fideployment case study: Mobitel Sri Lanka’sWi-Fi strategy• Outlining the business case for the Mobitel Wi-Fistrategy• Highlighting key challenges and opportunities indeployment• Examining future development plansRasantha Hettithanthrige, Snr GM Engineering &Operations, MobitelOPERATOR17:45 OPERATOR CASE STUDY: Examining howto integrate Wi-Fi into a profitable valueproposition strategy• How to integrate Wi-Fi in an integrated portfolio (fixed& mobile internet)• How to position a successful Wi-Fi value proposal• Wi-Fi as a connectivity or as a content service deliveryengine• Some example of successful Wi-Fi value proposals inB2B marketAlex Lorette, Marketing Director SME,BelgacomOPERATOR18:05 Close of Day One & Networking Flight on theLondon Eye“Great opportunity toinform and meet the partners inthe whole environment of WiFi”Jelle Duisterhout, Manager, ZiggoJoin the Evening Networking@ the London EyeWWW.WIFIWORLDSUMMIT.COM
D INDEPENDENT RESEARCH DRIVEN AGENDA11:15 INTERNATIONAL INTERACTIVE PANEL DISCUSSION:Examining the different means of achievingcompetitive differentiation through Wi-Fi• Making the business case for pricing bundles tomonetise Wi-Fi and drive loyalty• How to provide an EAP-SIM experience over today’sWISPr networks• How to achieve Wi-Fi roaming to enhance competitivedifferentiation• To what extent is the availability of low-cost Wi-Fienableddevices a differentiator?• Should operators be adding support for low-cost Wi-Fi only devices to their data plans, even though theydon’t have am IMSI/MIN?Chair: Steve Livingston, Senior Vice President,Carrier Development, iPassVince Russell, Managing Director, The Cloud at BskyBGunadi Hantoro, Manager Access TechnologyDeployment Plan, Telkom IndonesiaRasantha Hettithanthrige, Snr GM Engineering &Operations, MobitelPANEL DISCUSSION11:55 Wi-Fi ALLIANCE KEYNOTE: Why 2013 is theyear Wi-Fi will become the small cell• What energized the shift?• Wi-Fi CERTIFIED Passpoint in context• What’s next?Edgar Figueroa, CEO, Wi-Fi AllianceKEYNOTE12:20 INTERACTIVE OPERATOR PANEL DISCUSSION:How are operators integrating Wi-Fi into theiroverall mobile broadband network strategy?• Assessing Wi-Fi as a revenue generator: how dothe commercial benefits balance out the technicaldeployment challenges?• Despite Wi-Fi’s ubiquity, it lacks Control Planeintegration, seamless session control, telephony serviceintegration, security, and regulatory compliance; how areoperators overcoming these issues to launch successfuland economically viable Wi-Fi offerings?• Devaluing the mobile broadband business model: willWi-Fi become a victim of its own success?Chair: Álvaro Prieto, Head of BusinessDevelopment, FonPanellists:Jean-Sébastien Bedo, Strategic advisor, OrangeGraham Cove, Director of Wi-Fi, EEJon James, Executive Director, Broadband,Virgin MediaPANEL DISCUSSIONThe leading independent Wi-Fi companies are invited to take the stage todeliver a series of 3 minute elevator pitches, presented to the full conferenceaudience and commented on and scored by an independent panel of judges.To enter your company please email marcus.zoller@informa.comand Exhibition VisitChair’s IntroductionPhilip Kendall, Director - Wireless Operator Strategies,Strategy AnalyticsNGH NEXT GENERATION HOTSPOTS / PASSPOINT /HOTSPOT 2.014:30 Next generation hotspot standardisation:creating a quality user experience• Meeting the need for guaranteed QoS & QoE andimproved user experience with Wi-Fi• Examining timescales for the deployment of802.11x and OS support for EAP to enablestandardised authentication and security• Increasing the availability of 5GHz with 802.11ac• Enabling security with WPA 2 encryption• Supporting advanced network discovery with802.11u• Determining timescales for achieving return onnetwork investmentStephen McCann, Standards Manager, BlackBerryand IEEE 802.11SIM AUTHENTICATION14:50 SERVICE PROVIDER CASE STUDY:Developing an innovative platform for SIMauthentication on Wi-Fi• Enabling SIM authentication in Wi-Fi hotspots,replicating the cellular mobile broadband experience• Implementing Context Based Network Selection forimproving user experience• Developing advanced features for Hot Spot 2.0 andIEEE 802.11u standard approach• Examining the Single User Multiple DevicesAuthentication by using SIM authentication for nonSIM devicesGiovanni Guerri, President, GuglielmoSERVICE PROVIDERSTREAM B: Next Generation Wi-Fi Network TechnologiesGIGABIT WI-FI & 802.11U15:15 Determining the implications of andtimescales for fifth generation Wi-Fi: 802.11acdeployments• Examining the drivers for the development of Wi-Fiac to provide higher throughput for Wi-Fi networks• Examining the current status of IEEE specification:approval scheduled for end 2013• Quantifying the benefits of 5GHz interface in termsof reduced interference and support for HD video• Considering the impact of enhanced downloadspeeds on device power consumption• Understanding the drives for IEEE 802.11u –Interworking with external networks, 3G and 4GSteven Glapa, Senior Director of Product andCarrier Marketing, Ruckus WirelessIEEE 802.11U – INTERWORKING WITH EXTERNALNETWORKS, 3G AND 4G15:40 OPERATOR CASE STUDY: Making thebusiness case for offering end users aheterogeneous experience with integratedcellular and Wi-Fi network connectivity• Understanding customers need for fast, reliable,heterogeneous networks• Examining the technical challenges to enablingtransparent network connectivity: IEEE 802.11u• Determining the optimum means of managingdiscovery and selection• Determining key factors to consider when managingconnectionStephane Guindolet, Project & DevelopementManager, SFROPERATOR16:05 Networking Coffee & Exhibition Visit16:50 SERVICE PROVIDER CASE STUDY: Examiningthe business case and timescales fordelivering voice based services over Wi-Fi• Determining the user benefits of voice over Wi-Fiofferings Quantifying the market potential for voiceover Wi-Fi• Identifying and overcoming the challenges ofachieving cellular to Wi-Fi voice handoverJames Tagg, Chief Technology Officer, TruphoneSERVICE PROVIDER17:15 Improving policy control to facilitate Wi-Fiinteroperability and integration with cellularnetworks• Leveraging network control and DPI capabilities tomaintain customer insight and create personalisedservice offerings• Pre-offload traffic analysis: when, where and why?Speaker to be confirmed17:40 OPERATOR CASE STUDY: Telekom Sloveniacase study: Building a metropolitan carriergradeWi-Fi network• Offering guaranteed QoS & QoE and improved userexperience with Wi-Fi• Enabling standardised authentication and security• Supporting advanced network discovery with 802.11u• Determining timescales for achieving return onnetwork investmentJure Sodja, Development Engineer,Telekom SlovenijeRudolf Sušnik, Senior Network Architect,Telekom SlovenijeOPERATOR18:05 Close of Day One &Networking Flight onthe London EyeDAY 1JOIN THE DEBATE ON TWITTER! @wirelessnetnews #WifiWorld
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