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Vodafone Qatar

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Dec-08Mar-09Jun-09Sep-09Dec-09Mar-10Jun-10Sep-10Dec-10Dec-08Mar-09Jun-09Sep-09Dec-09Mar-10Jun-10Sep-10Dec-10(in '000)Global Research - <strong>Qatar</strong><strong>Vodafone</strong> <strong>Qatar</strong>Revenue Market Share120.0%100.0%80.0%99.7%96.4%83.9% 86.2% 84.1%80.5%76.3%60.0%40.0%20.0%0.0%16.1%23.7%19.5%13.8% 15.9%0.3%3.6%Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10<strong>Vodafone</strong>QtelSource: Company reports & Global ResearchCustomer market share<strong>Vodafone</strong> <strong>Qatar</strong>’s current subscriber base of 711.2k gives it a 43% mobile population share and customer market share of 25.3%.At the end of FY2009-10, the subscriber base was at 464.9k, which was 121% ahead of the company’s own projections.<strong>Vodafone</strong> <strong>Qatar</strong> rapidly gaining the subscribers market share which increased from 0.8% at the end of June 2009 to 25.3% at theend of Dec. 2010. In the last six quarters (Sep.09 to Dec.10), <strong>Vodafone</strong> <strong>Qatar</strong>’s net adds were 135.8k, 202.8k, 111.4k, 69.5k,66.4k and 110.3k while Qtel’s customer net adds were 214.4k, -17.6k, 31.2k, 4.5k, -20.3k and -33.7k respectively.Customer Market ShareCustomer Additions (in '000)110.0%100.0% 99.9% 99.2%100.0%93.4%90.0%85.7% 82.2% 80.1% 78.0%80.0%74.7%70.0%60.0%50.0%40.0%30.0%25.3%17.8% 19.9% 22.0%20.0%14.3%6.6%10.0%0.1% 0.8%0.0%250.0202.7200.0150.0100.050.00.0146.51.092.214.0214.4135.8202.8111.431.269.5 66.44.5110.3-50.0(17.6)(20.3) (33.7)<strong>Vodafone</strong>Qtel<strong>Vodafone</strong>QtelSource: Company reports & Global ResearchAt the quarter ended Dec. 2010, <strong>Vodafone</strong> <strong>Qatar</strong>’s customer market share grew by 332bps QoQ to 25.3% while revenue marketshare witnessed a QoQ growth of 420bps to 23.7%. The company’s customer base increased by 18.4% QoQ and 101.1% YoY.We expect <strong>Vodafone</strong> <strong>Qatar</strong>’s mobile subscribers to increase at a CAGR of 28.1% during FY2011 to FY2014. We forecast<strong>Vodafone</strong>’s customer market share will increase to about 41% by FY2014 from the current 25.3%.March - 2011 7

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